Constant Contact VS Mailchimp: Which Tool is Better in 2024?

In the world of email marketing, Constant Contact and Mailchimp are two popular platforms that offer a range of features to help businesses engage with their audience. In this blog post, I will compare Constant Contact and Mailchimp, highlighting their key differences in terms of features, functionality, pricing, and more. Whether you’re a small business owner or a marketer looking for the right email marketing solution, understanding the pros and cons of each platform is crucial. We will delve into aspects such as automation capabilities, email templates, integrations, and reporting to provide you with an in-depth analysis. By the end of this blog, you’ll have a clearer understanding of which platform aligns best with your business needs and helps you achieve your email marketing goals effectively.

Constant Contact vs Mailchimp: Features

1.Constant Contact vs Mailchimp: Email Templates

Constant Contact: Email Templates

Constant Contact offers a wide range of professionally designed email templates that make it easy for businesses to create visually appealing and engaging email campaigns. With a user-friendly drag-and-drop editor, you can customize these templates to match your brand and effortlessly add content, images, and calls-to-action. Whether you’re sending newsletters, promotional offers, or event invitations, Constant Contact’s email templates provide a seamless and efficient way to create impactful emails that resonate with your audience. With responsive designs that adapt to different devices, you can ensure a consistent and optimized experience for your subscribers. Elevate your email marketing game with Constant Contact’s collection of email templates and take your campaigns to the next level.

Mailchimp: Email Templates

Mailchimp offers a wide selection of beautifully designed email templates that cater to various industries and purposes. Their templates are fully customizable, allowing you to personalize them with your own branding elements and content. Mailchimp’s template library covers different types of emails, such as newsletters, product promotions, and event invitations, providing options for different campaign objectives. The templates are also responsive, ensuring that your emails look great on any device. With Mailchimp’s extensive template collection, you can easily create professional and visually appealing emails that effectively communicate with your audience.

2.Constant Contact vs Mailchimp: Automation

Constant Contact: Automation

Constant Contact’s automation feature empowers businesses to streamline their email marketing efforts and deliver personalized, targeted messages to their audience at the right time. With easy-to-use automation workflows, you can set up automated emails triggered by specific actions or events, such as welcome emails, birthday greetings, or abandoned cart reminders. These automated campaigns save time and ensure timely communication with your subscribers, nurturing customer relationships and driving conversions. Constant Contact’s automation also allows you to segment your audience, tailor content, and track the performance of your automated campaigns. Take advantage of Constant Contact’s automation capabilities to enhance your email marketing strategy and engage your audience with relevant and timely messages.

Mailchimp: Automation

Mailchimp provides robust automation tools that enable you to streamline your email marketing efforts. Their automation features allow you to set up triggered emails based on specific actions or events, such as welcome emails, birthday greetings, or post-purchase follow-ups. Mailchimp’s automation builder offers a user-friendly interface with pre-built templates and drag-and-drop functionality, making it easy to create and customize your automated campaigns. With Mailchimp’s automation capabilities, you can deliver targeted messages to your subscribers, nurture leads, and drive conversions by engaging with your audience in a timely and relevant manner.

3.Constant Contact vs Mailchimp: Integrations

Constant Contact: Integrations

Constant Contact offers a robust suite of integrations that seamlessly connect with popular business tools and platforms, expanding the capabilities of your email marketing campaigns. With integrations ranging from e-commerce platforms like Shopify and WooCommerce to CRM systems like Salesforce and HubSpot, Constant Contact allows you to sync customer data, automate workflows, and create targeted email campaigns based on customer behavior. These integrations enable you to leverage existing systems and data, enhance personalization, and maximize the effectiveness of your email marketing efforts. By connecting Constant Contact with your favorite tools, you can streamline processes, save time, and deliver impactful messages that resonate with your audience. Explore the extensive list of integrations offered by Constant Contact and supercharge your email marketing strategy today.

Mailchimp: Integrations

Mailchimp offers extensive integrations with a variety of third-party applications, allowing you to connect your email marketing efforts with other tools you use in your business. From popular e-commerce platforms like Shopify, WooCommerce, and BigCommerce to customer relationship management (CRM) systems like Salesforce and HubSpot, Mailchimp integrates with a wide range of platforms to ensure smooth data synchronization and efficient marketing automation. With Mailchimp’s integrations, you can streamline your workflows, automate tasks, and leverage the power of your favorite tools to enhance your email marketing campaigns and drive better results.

4.Constant Contact vs Mailchimp: Landing Pages

Constant Contact: Landing Pages

With Constant Contact’s landing page feature, you can create visually stunning and high-converting landing pages without any coding or design experience. These landing pages serve as dedicated destinations for your email and online marketing campaigns, helping you capture leads, promote offers, and drive conversions. With a user-friendly drag-and-drop editor, you can customize pre-designed templates or build pages from scratch, adding text, images, forms, and calls-to-action. Constant Contact’s landing pages are mobile-responsive and optimized for search engines, ensuring a seamless user experience across devices and boosting your online visibility. Easily track visitor data, analyze performance metrics, and integrate with your email marketing campaigns for a cohesive and targeted approach. Take advantage of Constant Contact’s landing page feature to enhance your marketing efforts and maximize your conversion rates.

Mailchimp: Landing Pages

Mailchimp provides a user-friendly landing page builder that enables you to create attractive and effective landing pages to support your marketing campaigns. With Mailchimp’s drag-and-drop editor, you can easily customize the design, add text, images, and videos, and tailor the page to your brand’s aesthetics. Mailchimp’s landing pages are mobile-responsive and optimized for search engines, ensuring that your pages look great and perform well across various devices. Integration with Mailchimp’s email marketing platform allows you to capture leads directly from your landing pages and automate follow-up campaigns, making it easier to convert visitors into customers.

5.Constant Contact vs Mailchimp: Deliverability

Constant Contact:  Deliverability

Constant Contact prioritizes deliverability, ensuring that your email campaigns reach your subscribers’ inboxes effectively. With industry-leading deliverability rates, Constant Contact employs best practices to maintain high email deliverability, minimizing the risk of your emails being flagged as spam. The platform continuously monitors and maintains relationships with internet service providers (ISPs) to ensure your emails are successfully delivered. Constant Contact also provides tools and resources to help you improve deliverability, such as list management features, permission-based marketing practices, and content scanning to identify potential issues. By choosing Constant Contact, you can trust that your email campaigns will have a higher chance of reaching your intended recipients, maximizing the impact of your email marketing efforts.

Mailchimp: Deliverability

Mailchimp is known for its reliable email deliverability, ensuring that your campaigns are delivered to your subscribers’ inboxes. With a strong infrastructure and advanced deliverability features, Mailchimp employs various measures to improve deliverability rates. They actively monitor sending patterns, maintain positive sender reputation, and comply with industry standards to minimize the risk of your emails being flagged as spam. Mailchimp also provides tools and guidance to optimize deliverability, including authentication settings, compliance checks, and list segmentation. By prioritizing deliverability, Mailchimp aims to ensure that your email campaigns have the best chance of reaching your audience effectively.

6.Constant Contact vs Mailchimp: A/B Testing

Constant Contact: A/B Testing

Constant Contact’s A/B testing feature empowers businesses to optimize their email campaigns by testing different variables and determining the most effective strategies for engaging their audience. With A/B testing, you can create multiple versions of an email and test different elements such as subject lines, content, calls-to-action, or send times. Constant Contact will automatically split your audience into random segments and send each segment a different version of the email. You can then analyze the performance metrics, such as open rates or click-through rates, to identify the winning version. This data-driven approach helps you make informed decisions and continuously improve the effectiveness of your email marketing campaigns. With Constant Contact’s A/B testing, you can optimize your emails for better engagement and ultimately drive better results.

Mailchimp: A/B Testing

Mailchimp provides comprehensive A/B testing functionality to help you optimize your email campaigns. With Mailchimp’s A/B testing feature, you can test different elements of your emails, such as subject lines, content, send times, and sender names. You can create multiple variations of your emails and send them to a subset of your audience. Mailchimp tracks the performance of each variation and automatically selects the winning version based on your chosen metrics. This allows you to refine your campaigns based on real data and improve your email engagement and conversion rates.

7.Constant Contact vs Mailchimp: Ease of Use

Constant Contact: Ease of Use

Constant Contact is renowned for its user-friendly interface and intuitive features, making it incredibly easy for businesses to create and manage their email marketing campaigns. With a simple drag-and-drop editor, you can effortlessly design visually appealing emails without any coding or design skills. The platform offers a wide selection of pre-designed templates to choose from, or you can customize your own to match your brand. Constant Contact also provides step-by-step guidance and tutorials to help you navigate through the process seamlessly. Additionally, features like list management, automation, reporting, and integrations are all conveniently accessible from a centralized dashboard. Whether you’re a beginner or an experienced marketer, Constant Contact’s ease of use ensures a smooth and efficient email marketing experience.

Mailchimp: Ease of Use

Mailchimp is renowned for its user-friendly platform, designed to make email marketing accessible to businesses of all sizes. The interface is clean, well-organized, and easy to navigate, allowing users to quickly create and manage email campaigns. Mailchimp offers a drag-and-drop email builder, making it simple to customize templates and add content without any coding knowledge. The platform also provides pre-built automation workflows and a user-friendly A/B testing feature. With its intuitive interface and a wealth of helpful resources, Mailchimp ensures that users can effortlessly execute their email marketing strategies without complications.

8.Constant Contact vs Mailchimp: Reporting and Analytics

Constant Contact: Reporting and Analytics

Constant Contact provides robust reporting and analytics tools that offer valuable insights into the performance of your email marketing campaigns. With real-time data, you can track key metrics such as open rates, click-through rates, bounce rates, and unsubscribes. Constant Contact’s reporting features allow you to visualize and analyze your campaign results through easy-to-understand charts and graphs. You can also gain insights into subscriber engagement, including who opened your emails, which links were clicked, and which devices were used. These analytics help you understand the effectiveness of your campaigns, identify trends, and make data-driven decisions to optimize future email marketing efforts. With Constant Contact’s reporting and analytics capabilities, you can measure the impact of your email campaigns and refine your strategies for better results.

Mailchimp: Reporting and Analytics

Mailchimp offers robust reporting and analytics features that provide in-depth insights into the performance of your email campaigns. The platform provides a variety of metrics, such as open rates, click-through rates, bounce rates, and unsubscribes. Mailchimp’s reporting dashboard offers visual representations of data, making it easy to track your campaign’s progress and measure its success. Additionally, Mailchimp provides advanced segmentation options, allowing you to analyze your audience’s behavior and preferences for better targeting. With Mailchimp’s reporting and analytics features, you can gain valuable insights to refine your email marketing strategy and drive better results.

9.Constant Contact vs Mailchimp: Customer Support

Constant Contact: Customer Support

Constant Contact is known for its exceptional customer support, offering various resources to assist businesses in their email marketing journey. Their knowledgeable support team is readily available via phone, chat, and email to provide prompt and personalized assistance. Constant Contact also offers an extensive knowledge base, including tutorials, guides, and FAQs, to help users navigate the platform and maximize its features. Additionally, they provide live webinars, educational resources, and community forums where users can learn from experts and share insights with fellow marketers. With Constant Contact’s dedicated customer support, you can rely on their expertise and guidance to overcome challenges, optimize your email campaigns, and achieve your marketing goals effectively.

Mailchimp: Customer Support

Mailchimp provides reliable customer support options to assist users with their inquiries and challenges. Their support team is accessible through email and live chat, ensuring timely responses to user queries. Mailchimp also offers an extensive knowledge base, including articles, guides, and tutorials, to provide self-help resources for users. Additionally, Mailchimp offers community forums and social media channels where users can connect with other Mailchimp users, share experiences, and seek advice. With Mailchimp’s customer support resources, users can find assistance and guidance to effectively navigate the platform and achieve their email marketing objectives.

10.Constant Contact vs Mailchimp: Pricing

Constant Contact: Pricing

Constant Contact offers flexible pricing plans to accommodate businesses of all sizes and needs. Their pricing is based on the number of contacts in your email list, with options available for both email marketing and email plus automation. Constant Contact’s pricing plans provide access to features such as customizable templates, list management, reporting and analytics, and customer support. They also offer a free trial period for new users to explore the platform and experience its capabilities. For detailed pricing information and to find the plan that suits your requirements, it is recommended to visit Constant Contact’s official website or contact their sales team directly. Lite Plan

No. of Contacts	Price per Month
0-500	$ 12
501-1000	$ 30
1001-2500	$ 50
2501-5000	$ 80

Standard

No. of Contacts	Price per Month
0-500	$ 35
501-1000	$ 55
1001-2500	$ 75
2501-5000	$ 110

Premium

No. of Contacts	Price per Month
0-500	$ 80
501-1000	$ 110
1001-2500	$ 150
2501-5000	$ 200

Mailchimp: Pricing

Mailchimp offers pricing plans tailored to meet the needs of businesses at different stages. They provide a free plan with basic features for users who are just starting out. Mailchimp’s pricing is tiered based on the number of subscribers and the desired features, allowing you to select a plan that suits your budget and requirements. They also offer additional add-ons and advanced features for higher-tier plans. Mailchimp’s pricing options provide flexibility for businesses of all sizes to access the email marketing tools they need while managing costs effectively.

No. of Contacts	Price Per Month
500	$ 13
2500	$ 39.50
10,000	$ 100
30,000	$ 295
50,000	$ 350

Mailchimp Pricing Table

Constant Contact vs Mailchimp: Final Thoughts

When comparing Constant Contact and Mailchimp, both email marketing platforms offer a range of features to help businesses engage their audience and drive results. Constant Contact is well-known for its user-friendly interface, intuitive design tools, and excellent customer support. It provides a seamless experience for beginners and offers robust reporting and analytics capabilities. On the other hand, Mailchimp is widely recognized for its extensive feature set, including advanced automation options, A/B testing, and e-commerce integrations. It caters to both small and large businesses with its scalability and flexibility. Ultimately, the choice between Constant Contact and Mailchimp depends on your specific needs, budget, and level of technical expertise. It’s advisable to evaluate your requirements and consider factors such as ease of use, available features, pricing, and customer support to make an informed decision that aligns with your email marketing goals.