ActiveCampaign VS Omnisend: Which Email Marketing Software is Better?

Email marketing has become a cornerstone of digital marketing strategies for businesses of all sizes. It’s an effective way to reach customers directly, nurture leads, and drive conversions. With the right email marketing software, businesses can automate their campaigns, segment their audience, and track performance with precision. However, choosing the best email marketing tool can be challenging given the plethora of options available. In this blog post, we will compare two popular email marketing platforms: ActiveCampaign VS Omnisend. Both tools offer robust features and capabilities, but which one is the better choice for your business?

Overview of ActiveCampaign

ActiveCampaign was founded in 2003 by Jason VandeBoom. Initially, it started as a consulting firm but soon evolved into a robust email marketing platform. Over the years, ActiveCampaign has grown significantly, becoming a comprehensive solution for businesses looking to automate their marketing efforts and improve customer relationship management (CRM). Today, it serves over 150,000 customers worldwide and is known for its powerful automation capabilities and user-friendly interface.

Main Features and Functionalities

ActiveCampaign offers a wide range of features designed to streamline and enhance email marketing campaigns. Some of its key features include:

• Email Marketing: Create and send personalized emails using a drag-and-drop email builder or HTML editor. It offers a variety of templates to suit different needs.
• Marketing Automation: Build complex automation workflows to nurture leads, engage customers, and drive sales. Automation can be triggered by various user behaviors and events.
• CRM and Sales Automation: Manage customer relationships and sales pipelines within the platform. Automate tasks such as follow-ups and lead scoring.
• Segmentation and Personalization: Segment your audience based on behavior, demographics, and other criteria to send highly targeted messages.
• Reporting and Analytics: Track the performance of your campaigns with detailed analytics. Gain insights into open rates, click-through rates, conversions, and more.
• Integrations: ActiveCampaign integrates with over 850 apps and services, including popular tools like Shopify, WordPress, and Salesforce.

Target Audience and Typical Use Cases

ActiveCampaign is designed to cater to a wide range of businesses, from small startups to large enterprises. Its flexibility and scalability make it suitable for various industries, including e-commerce, SaaS, education, and professional services. Typical use cases include:

• Lead Nurturing: Automate the process of nurturing leads through targeted email campaigns and personalized content.
• Customer Retention: Use automation to engage existing customers, send timely updates, and offer personalized recommendations.
• Sales Automation: Streamline sales processes with automated follow-ups, lead scoring, and CRM integration.
• Event Marketing: Promote webinars, workshops, and other events with tailored email campaigns and automated reminders.
• E-commerce Marketing: Drive sales with personalized product recommendations, abandoned cart reminders, and post-purchase follow-ups.

ActiveCampaign’s powerful features and versatility make it a popular choice for businesses looking to enhance their email marketing and customer relationship management efforts.

Read ActiveCampaign Review 2024

Overview of Omnisend

Omnisend was founded in 2014 by Rytis Lauris and Justas Kriukas with the goal of simplifying e-commerce marketing. Initially launched as an email marketing tool, Omnisend quickly expanded to become a comprehensive omnichannel marketing automation platform. It focuses primarily on serving e-commerce businesses, helping them streamline their marketing efforts across multiple channels. Today, Omnisend is trusted by over 70,000 e-commerce merchants worldwide, known for its ease of use and powerful marketing automation features.

Main Features and Functionalities

Omnisend offers a robust set of features tailored to meet the needs of e-commerce businesses. Some of its key features include:

• Email Marketing: Design and send engaging emails using a drag-and-drop editor. Omnisend provides a variety of customizable templates optimized for e-commerce.
• Automation Workflows: Create sophisticated automation workflows to engage customers at every stage of their journey. Automations can be triggered by various actions such as cart abandonment, product views, and purchase history.
• Omnichannel Marketing: Integrate multiple channels into your marketing strategy, including email, SMS, push notifications, Facebook Messenger, and more, to reach customers on their preferred platforms.
• Segmentation and Personalization: Segment your audience based on behavior, demographics, and shopping habits to deliver highly targeted and personalized messages.
• Product Recommendations: Boost sales with dynamic product recommendations based on customer behavior and preferences.
• Forms and Popups: Capture leads and grow your email list with customizable signup forms and exit-intent popups.
• Reporting and Analytics: Gain insights into your campaign performance with comprehensive reporting and analytics. Track key metrics like open rates, click-through rates, and conversion rates.
• Integrations: Omnisend seamlessly integrates with popular e-commerce platforms such as Shopify, WooCommerce, BigCommerce, and Magento, as well as various other third-party tools.

Target Audience and Typical Use Cases

Omnisend is specifically designed for e-commerce businesses of all sizes, from small online stores to large retailers. Its features are tailored to help these businesses enhance their marketing efforts, drive sales, and improve customer retention. Typical use cases include:

• Abandoned Cart Recovery: Automate cart recovery emails and SMS messages to bring customers back to complete their purchases.
• Customer Retention: Use automation to re-engage inactive customers with personalized offers and recommendations.
• Promotional Campaigns: Launch multi-channel promotional campaigns across email, SMS, and social media to reach a broader audience.
• Product Launches: Promote new product launches with targeted email campaigns and push notifications.
• Post-Purchase Follow-Ups: Send automated follow-up messages to customers after they make a purchase, encouraging reviews and repeat purchases.
• Seasonal Campaigns: Create and automate seasonal marketing campaigns to capitalize on holidays and special events.

Omnisend’s focus on e-commerce and its powerful omnichannel capabilities make it an ideal choice for online merchants looking to enhance their marketing strategy and drive business growth.

Read Omnisend Review 2024

Ease of Use: ActiveCampaign VS Omnisend

User Interface and Overall User Experience

ActiveCampaign: ActiveCampaign’s user interface is designed to be intuitive and user-friendly, making it accessible for users of all skill levels. The platform features a clean, organized dashboard where users can easily navigate through different sections such as campaigns, automation, CRM, and reports. The drag-and-drop email builder and automation workflow editor are particularly praised for their simplicity and ease of use. However, some users may find the sheer number of features overwhelming at first, requiring a bit of a learning curve to fully utilize all functionalities.

Omnisend: Omnisend’s interface is also designed with ease of use in mind, specifically tailored for e-commerce businesses. The dashboard is straightforward, providing quick access to key features like campaigns, automation, audience segmentation, and reporting. The drag-and-drop email builder is intuitive, allowing users to create professional-looking emails without any coding skills. Omnisend’s omnichannel approach is seamlessly integrated, making it easy to add SMS, push notifications, and other channels into campaigns. Overall, Omnisend is known for its simplicity and user-friendly design, making it accessible even for beginners.

Onboarding Process for New Users

ActiveCampaign: ActiveCampaign offers a comprehensive onboarding process that includes guided tutorials, webinars, and a wealth of resources in their knowledge base. New users can take advantage of a personalized setup process, where they receive step-by-step guidance on how to set up their account, import contacts, create their first campaign, and set up automation workflows. Additionally, ActiveCampaign provides live chat and email support to assist users during the onboarding phase, ensuring a smooth transition onto the platform.

Omnisend: Omnisend provides a streamlined onboarding process designed to get new users up and running quickly. The platform offers an interactive onboarding wizard that guides users through the initial setup, including importing contacts, creating signup forms, and launching their first email campaign. Omnisend also offers a range of tutorials, webinars, and a comprehensive knowledge base to help users get the most out of the platform. For new e-commerce businesses, the seamless integration with popular e-commerce platforms like Shopify and WooCommerce simplifies the onboarding process significantly.

Notable Differences in Ease of Use

While both ActiveCampaign and Omnisend are designed to be user-friendly, there are some notable differences:

1. Feature Complexity:
   • ActiveCampaign: Offers a broader range of features, including advanced CRM capabilities and more complex automation workflows. This can be a double-edged sword, as the extensive feature set might be overwhelming for some users.
   • Omnisend: Focuses on simplicity and ease of use, particularly for e-commerce businesses. Its features are more streamlined, making it easier for users to navigate and utilize without feeling overwhelmed.
2. Omnichannel Integration:
   • ActiveCampaign: Primarily focuses on email and marketing automation with CRM integration. While it supports some other channels, it is not as comprehensive in its omnichannel capabilities.
   • Omnisend: Excels in integrating multiple channels such as SMS, push notifications, and social media messaging into a unified campaign, making it a more holistic solution for e-commerce businesses looking to leverage multiple communication channels.
3. Target Audience:
   • ActiveCampaign: Suited for a wide range of businesses, including those needing advanced CRM and sales automation.
   • Omnisend: Specifically tailored for e-commerce businesses, with features and an interface designed to meet their unique needs.

In summary, both platforms offer a user-friendly experience, but the choice between ActiveCampaign and Omnisend may come down to the specific needs of your business. ActiveCampaign provides a more extensive feature set suitable for various industries, while Omnisend offers a streamlined, omnichannel solution ideal for e-commerce businesses.

Email Campaign Creation: ActiveCampaign VS Omnisend

Email Template Options and Customization Features

ActiveCampaign: ActiveCampaign offers a wide array of email templates that cater to different marketing needs, such as newsletters, promotional emails, and event invitations. These templates are highly customizable, allowing users to adjust colors, fonts, images, and layout elements to match their brand identity. Additionally, users can save custom templates for future use, making it easy to maintain consistent branding across campaigns.

Omnisend: Omnisend also provides a robust selection of email templates designed specifically for e-commerce businesses. These templates are optimized for various purposes, such as product announcements, sales promotions, and cart recovery. Customization is straightforward, with options to modify colors, fonts, and images to align with your brand. Omnisend’s templates are mobile-responsive, ensuring emails look great on any device.

Email Editors

ActiveCampaign: ActiveCampaign features a versatile drag-and-drop email editor that makes it easy to create visually appealing emails without any coding skills. Users can add elements such as text blocks, images, buttons, and social media links by simply dragging and dropping them into the email layout. For those who prefer more control, ActiveCampaign also offers an HTML editor, allowing users to code their emails from scratch or tweak existing templates for more advanced customization.

Omnisend: Omnisend’s drag-and-drop email editor is user-friendly and designed to cater to e-commerce needs. Users can easily add product blocks, discount codes, and dynamic content to their emails. The editor also supports A/B testing, enabling users to experiment with different email elements to optimize performance. Like ActiveCampaign, Omnisend offers an HTML editor for users who want to create custom-coded emails.

Unique Tools and Features for Creating Email Campaigns

ActiveCampaign:

• Conditional Content: ActiveCampaign allows users to create conditional content blocks within emails. This means different segments of your audience can see different content based on their behaviors and preferences.
• Advanced Segmentation: Users can segment their email lists based on a wide range of criteria, such as past purchases, engagement levels, and demographic information, to send highly targeted emails.
• A/B Testing: ActiveCampaign supports A/B testing for subject lines, email content, and send times, helping users optimize their campaigns for better performance.
• Email Personalization: ActiveCampaign offers extensive personalization options, allowing users to insert dynamic content like first names, personalized offers, and other custom fields to make emails more engaging.

Omnisend:

• Product Picker: Omnisend’s Product Picker feature allows users to easily pull products from their online store directly into their emails, complete with images, descriptions, and prices.
• Interactive Email Elements: Omnisend supports the inclusion of interactive elements like scratch cards, gift boxes, and discount codes, which can enhance engagement and drive conversions.
• Campaign Booster: This feature allows users to automatically resend emails to recipients who did not open the original message, increasing the chances of engagement.
• Segmentation and Targeting: Omnisend offers powerful segmentation tools, enabling users to target specific customer segments with tailored messages based on their shopping behavior and preferences.
• Automated Product Recommendations: Omnisend can dynamically insert product recommendations based on a customer’s past behavior, enhancing personalization and driving sales.

In summary, both ActiveCampaign and Omnisend offer robust tools and features for creating effective email campaigns. ActiveCampaign excels in providing advanced segmentation, conditional content, and extensive personalization options, making it a powerful tool for businesses looking to create highly targeted campaigns. On the other hand, Omnisend’s unique e-commerce-focused features, such as the Product Picker and interactive email elements, make it an excellent choice for online retailers aiming to drive engagement and sales through their email marketing efforts.

Automation and Workflow Capabilities: ActiveCampaign VS Omnisend

Automation Features

ActiveCampaign: ActiveCampaign is renowned for its powerful and flexible automation capabilities. It offers a visual automation builder that allows users to create complex workflows with ease. Key automation features include:

• Automated Email Series: Set up sequences of emails that are triggered by specific actions, such as a new subscriber or a purchase.
• Behavioral Tracking: Track user actions on your website and within emails to trigger relevant automations based on their behavior.
• Lead Scoring: Automatically score leads based on their interactions with your emails and website, helping to prioritize follow-ups.
• Sales Automation: Integrate with CRM to automate sales tasks, such as follow-up emails, task creation, and deal updates.
• Conditional Branching: Create advanced workflows that diverge based on user behavior or attributes, allowing for highly personalized automation paths.

Omnisend: Omnisend’s automation features are tailored specifically for e-commerce businesses, making it easy to create workflows that enhance customer engagement and drive sales. Key automation features include:

• Pre-built Automation Workflows: Omnisend offers pre-built workflows for common e-commerce scenarios, such as welcome series, cart abandonment, and order confirmation.
• Behavioral Triggers: Trigger automations based on customer behavior, such as product views, purchases, and email interactions.
• Personalized Product Recommendations: Include dynamic product recommendations in automated emails based on customers’ past behavior and preferences.
• Multi-channel Automation: Combine email, SMS, and push notifications within a single automation workflow to reach customers on their preferred channels.
• Automation Splits: Use conditional splits to create different paths within an automation workflow based on specific criteria, such as purchase history or email engagement.

Ease of Setting Up Automated Workflows

ActiveCampaign: Setting up automated workflows in ActiveCampaign is straightforward, thanks to its visual automation builder. Users can drag and drop elements to create their workflows, making it easy to see how different actions and conditions connect. The platform also offers a variety of pre-built automation templates that can be customized to fit specific needs. For new users, the extensive documentation and tutorial videos provide clear guidance on setting up automations.

Omnisend: Omnisend makes setting up automated workflows simple and intuitive. The platform provides a range of pre-built automation templates that cover common e-commerce scenarios, which can be customized to suit specific needs. The drag-and-drop workflow editor allows users to easily create and visualize their automation sequences. Additionally, Omnisend offers guided tutorials and customer support to assist users in setting up their automations.

Advanced Automation Capabilities

ActiveCampaign:

• Advanced Segmentation: ActiveCampaign allows for granular segmentation within automations, enabling highly targeted and personalized workflows.
• Conditional Content: Use conditional content blocks within emails to display different content to different segments of your audience based on specific criteria.
• Goal Tracking: Set goals within your automations to measure progress and success. This helps in optimizing workflows for better performance.
• Web Personalization: Personalize website content based on visitor behavior and email engagement, creating a seamless experience across channels.
• CRM Integration: Deep integration with CRM allows for automating sales processes, from lead nurturing to deal management, ensuring a cohesive marketing and sales strategy.

Omnisend:

• Multi-channel Integration: Omnisend’s ability to combine email, SMS, push notifications, and more within a single workflow is a standout feature. This omnichannel approach ensures that customers receive consistent messages across their preferred communication channels.
• Product Recommendations: Automatically include personalized product recommendations in emails, increasing the relevance and effectiveness of your messages.
• Automation Splits and Filters: Use advanced splits and filters to create complex automation paths, ensuring customers receive the most relevant content based on their behavior and preferences.
• Dynamic Coupons: Include dynamic discount codes in automated emails to incentivize purchases and boost conversions.
• Customer Lifecycle Automation: Omnisend offers automation workflows designed to engage customers at different stages of their lifecycle, from new subscribers to loyal customers, helping to nurture long-term relationships.

In summary, both ActiveCampaign and Omnisend offer robust automation and workflow capabilities, each with its strengths. ActiveCampaign excels in providing highly customizable and advanced automation features suitable for businesses looking for deep segmentation and CRM integration. On the other hand, Omnisend’s e-commerce-focused automations, multi-channel integration, and ease of use make it an excellent choice for online retailers looking to streamline their marketing efforts and drive sales through automated workflows.

Integration with Other Tools: ActiveCampaign VS Omnisend

Integrations Offered

ActiveCampaign: ActiveCampaign boasts an extensive array of integrations with over 850 apps and services, covering a wide spectrum of marketing tools, CRMs, e-commerce platforms, and more. Key integrations include:

• CRM Systems: Salesforce, Zoho CRM, Pipedrive, and more.
• E-commerce Platforms: Shopify, WooCommerce, BigCommerce, Magento, and others.
• Marketing Tools: Zapier, Google Analytics, Facebook Ads, and various social media platforms.
• Customer Support: Zendesk, Intercom, and Help Scout.
• Webinar Tools: GoToWebinar, Zoom, and Webex.
• Payment Gateways: Stripe and PayPal.
• Productivity Tools: Slack, Google Sheets, and Trello.

Omnisend: Omnisend integrates seamlessly with a wide range of e-commerce platforms and marketing tools, making it particularly well-suited for online retailers. Key integrations include:

• E-commerce Platforms: Shopify, WooCommerce, BigCommerce, Magento, and others.
• Marketing Tools: Facebook Ads, Google Ads, and Instagram.
• Customer Support: Gorgias, Re, and Zendesk.
• CRM Systems: HubSpot, Salesforce, and PipeDrive.
• Reviews and Loyalty Programs: Yotpo, Smile.io, and LoyaltyLion.
• Analytics and Reporting: Google Analytics and Segment.
• Productivity Tools: Slack and Trello.

Ease of Setting Up Integrations

ActiveCampaign: Setting up integrations in ActiveCampaign is typically straightforward. The platform provides a user-friendly interface for managing integrations, with step-by-step guides and documentation available for most major apps. Many integrations can be set up directly within the ActiveCampaign dashboard, often requiring just a few clicks to connect. Additionally, ActiveCampaign’s support team is available to assist with more complex integrations, ensuring a smooth setup process.

Omnisend: Omnisend makes it easy to connect with other tools, particularly e-commerce platforms. The integration process is generally seamless, with detailed guides and tutorials provided to help users. Many e-commerce integrations are plug-and-play, allowing for quick setup without the need for extensive technical knowledge. For more complex integrations, Omnisend offers comprehensive support and resources to assist users in connecting their preferred tools.

Unique or Particularly Useful Integrations

ActiveCampaign:

• Deep CRM Integrations: ActiveCampaign’s integrations with major CRM systems like Salesforce and Zoho CRM are particularly robust, allowing for seamless synchronization of contact data and sales activities.
• Zapier: This integration enables users to connect ActiveCampaign with thousands of other apps, automating workflows across various platforms without needing extensive coding knowledge.
• Web Personalization: Integrations with tools like OptinMonster and Hello Bar enable personalized website experiences based on email engagement and behavioral data from ActiveCampaign.

Omnisend:

• Shopify: The integration with Shopify is exceptionally strong, offering advanced features like purchase-based automations, product recommendations, and dynamic coupon codes directly within email campaigns.
• Gorgias: This customer support integration allows for streamlined communication, enabling support teams to access customer data and previous interactions directly within Omnisend.
• Yotpo: Integrating Yotpo with Omnisend enables businesses to include customer reviews and ratings in their email campaigns, enhancing social proof and boosting conversion rates.
• Smile.io: This loyalty program integration allows businesses to automate the promotion of loyalty rewards and incentivize repeat purchases through targeted email campaigns.

In summary, both ActiveCampaign and Omnisend offer extensive and useful integrations with other tools, each catering to their primary user bases. ActiveCampaign’s broad range of integrations and deep CRM connections make it a versatile choice for businesses across various industries. In contrast, Omnisend’s e-commerce-centric integrations, particularly with platforms like Shopify and customer loyalty programs, make it an ideal solution for online retailers looking to enhance their marketing efforts and customer engagement.

Analytics and Reporting: ActiveCampaign VS Omnisend

Reporting and Analytics Features

ActiveCampaign: ActiveCampaign offers comprehensive reporting and analytics tools that provide deep insights into campaign performance and customer behavior. Key features include:

• Campaign Reports: Detailed reports on open rates, click-through rates, bounce rates, and unsubscribe rates.
• Automation Reports: Insights into the performance of automation workflows, including engagement metrics and conversion tracking.
• Sales Reports: Track sales performance through integrated CRM, including deal pipelines, win rates, and sales revenue.
• Goal Tracking: Set and monitor goals within campaigns and automations to measure success against specific objectives.
• Custom Reports: Create custom reports to analyze specific data points and metrics relevant to your business needs.

Omnisend: Omnisend’s reporting and analytics features are designed with e-commerce businesses in mind, offering detailed insights into campaign effectiveness and customer behavior. Key features include:

• Campaign Reports: Comprehensive reports on open rates, click-through rates, sales generated, and ROI.
• Automation Reports: Analyze the performance of automated workflows, including conversion rates and revenue generated from automated emails.
• Sales and Revenue Reports: Track sales performance and revenue attribution directly from email campaigns and automations.
• Customer Insights: Detailed reports on customer behavior, including purchase frequency, average order value, and customer lifetime value.
• Product Performance Reports: Insights into the performance of individual products within email campaigns, including click-through rates and sales.

Types of Reports and Insights

ActiveCampaign:

• Engagement Metrics: Reports provide detailed metrics on email engagement, such as open rates, click-through rates, and unsubscribe rates, helping users understand how their audience interacts with their emails.
• Automation Insights: Analyze the effectiveness of automation workflows, including metrics like goal completions, conversion rates, and path analysis to see how users progress through automated sequences.
• Sales Performance: Integrated CRM reporting allows for detailed tracking of sales activities, including pipeline analysis, deal progression, and revenue forecasts.
• Customer Journey Tracking: Understand how customers move through various stages of their journey, from initial contact to conversion, providing insights into the effectiveness of marketing strategies.

Omnisend:

• Revenue Attribution: Directly link email campaigns and automations to revenue generated, providing clear insights into ROI and campaign effectiveness.
• Customer Behavior: Detailed reports on customer behavior, including purchase history, engagement levels, and segmentation data, allowing for more targeted marketing efforts.
• Product Performance: Insights into which products are most popular within email campaigns, helping to inform future product promotions and marketing strategies.
• Automation Performance: Analyze the effectiveness of automated workflows, including metrics like conversion rates, revenue generated, and customer engagement, to optimize automation sequences.

Unique Analytics Tools or Dashboards

ActiveCampaign:

• Predictive Sending: Uses machine learning to determine the best time to send emails to individual contacts based on their past behavior, optimizing engagement rates.
• Customer Attribution: Advanced attribution models help understand which marketing efforts are driving conversions and revenue, providing a clearer picture of ROI.
• Custom Dashboards: Users can create custom dashboards to display the metrics and reports most relevant to their business, offering a personalized view of performance data.

Omnisend:

• E-commerce Dashboard: A dedicated dashboard that provides a holistic view of e-commerce performance, including sales, revenue, and customer engagement metrics.
• Lifecycle Stages: Visualize customer lifecycle stages, helping to identify where customers are in their journey and tailor marketing efforts accordingly.
• Advanced Segmentation Reports: Detailed insights into the performance of different customer segments, allowing for more precise targeting and personalization in campaigns.

In summary, both ActiveCampaign and Omnisend offer robust analytics and reporting features that provide valuable insights into campaign performance and customer behavior. ActiveCampaign excels in providing advanced CRM and sales reporting, making it a versatile tool for businesses looking to integrate marketing and sales data. Omnisend, on the other hand, offers powerful e-commerce-specific analytics, making it an ideal choice for online retailers seeking detailed insights into their sales and customer engagement.

Pricing and Plans: ActiveCampaign VS Omnisend

ActiveCampaign Pricing

Pricing Structure: ActiveCampaign’s pricing is tiered based on the number of contacts and the features included in each plan. Prices can vary based on the size of your email list and the billing cycle (monthly or annually).

Plans:

1. Lite Plan:
   • Cost: Starts at $15/month for up to 500 contacts.
   • Features: Includes email marketing, newsletters, marketing automation, chat and email support, up to 3 users.
2. Plus Plan:
   • Cost: Starts at $70/month for up to 500 contacts.
   • Features: Everything in the Lite plan, plus CRM with sales automation, contact and lead scoring, deep data integrations, custom user permissions, and up to 25 users.
3. Professional Plan:
   • Cost: Starts at $187/month for up to 500 contacts.
   • Features: Everything in the Plus plan, plus site messaging, attribution reporting, win probability, predictive sending, split automation, and up to 50 users.
4. Enterprise Plan:
   • Cost: Custom pricing.
   • Features: Everything in the Professional plan, plus custom reporting, custom mailserver domain, dedicated account rep, in-depth onboarding, free design services, and unlimited users.

Free Trials and Discounts:

• ActiveCampaign offers a 14-day free trial for all plans.
• Discounts are available for annual billing, offering significant savings compared to monthly billing.

Omnisend Pricing

Pricing Structure: Omnisend’s pricing is also tiered based on the number of subscribers and the features included in each plan. Prices can vary based on the size of your email list and the billing cycle (monthly or annually).

Plans:

1. Free Plan:
   • Cost: Free.
   • Features: Includes up to 500 emails per month, email campaigns, signup forms, and reports.
2. Standard Plan:
   • Cost: Starts at $16/month for up to 500 subscribers.
   • Features: Everything in the Free plan, plus email and SMS campaigns, audience segmentation, automation workflows, advanced reporting, and up to 6,000 emails per month.
3. Pro Plan:
   • Cost: Starts at $59/month for up to 500 subscribers.
   • Features: Everything in the Standard plan, plus web push notifications, Facebook custom audiences, Google customer match, advanced reporting, priority support, and unlimited emails.
4. Enterprise Plan:
   • Cost: Custom pricing.
   • Features: Everything in the Pro plan, plus a dedicated account manager, deliverability support, custom IP address, advanced reporting, and priority support.

Free Trials and Discounts:

• Omnisend offers a 14-day free trial for the Standard and Pro plans.
• Discounts are available for annual billing, providing savings over the monthly billing option.

Summary

ActiveCampaign:

• Lite Plan: Starts at $15/month, ideal for small businesses starting with email marketing.
• Plus Plan: Starts at $70/month, suitable for businesses needing CRM and advanced automation.
• Professional Plan: Starts at $187/month, best for businesses looking for predictive analytics and in-depth reporting.
• Enterprise Plan: Custom pricing, tailored for large enterprises with extensive needs.

Omnisend:

• Free Plan: Ideal for very small businesses or those just starting out.
• Standard Plan: Starts at $16/month, suitable for growing e-commerce businesses needing robust email and SMS capabilities.
• Pro Plan: Starts at $59/month, best for businesses wanting a full omnichannel marketing suite.
• Enterprise Plan: Custom pricing, tailored for large e-commerce enterprises with advanced needs.

Both platforms offer free trials and discounts for annual billing, allowing businesses to test the features before committing to a paid plan. ActiveCampaign is known for its advanced automation and CRM features, making it suitable for businesses looking for a comprehensive marketing solution. Omnisend, with its focus on e-commerce and omnichannel marketing, is ideal for online retailers aiming to enhance their customer engagement across multiple channels.

Conclusion: ActiveCampaign VS Omnisend

In this comparison of ActiveCampaign and Omnisend, we explored various aspects of both platforms, including ease of use, email campaign creation, automation and workflow capabilities, integrations with other tools, analytics and reporting, and pricing and plans.

ActiveCampaign stands out with its advanced automation features, robust CRM integration, and highly customizable segmentation options. It’s ideal for businesses that require detailed automation workflows, comprehensive sales and marketing integration, and advanced reporting capabilities.

Omnisend, on the other hand, excels in providing a user-friendly platform tailored specifically for e-commerce businesses. Its omnichannel marketing capabilities, including email, SMS, and push notifications, along with seamless integrations with popular e-commerce platforms, make it an excellent choice for online retailers looking to enhance their marketing efforts.

Ultimately, the best platform for your business will depend on your specific needs and objectives. If you require a powerful automation and CRM tool, ActiveCampaign might be the right choice. If you’re an e-commerce business looking for a comprehensive omnichannel marketing solution, Omnisend could be the better option.

Top FAQs of ActiveCampaign VS Omnisend

1. What is the main difference between ActiveCampaign and Omnisend?
   • ActiveCampaign offers advanced CRM and automation features, while Omnisend is tailored for e-commerce with strong omnichannel marketing capabilities.
2. Which platform is better for e-commerce businesses?
   • Omnisend is better suited for e-commerce businesses due to its seamless integrations with popular e-commerce platforms and robust omnichannel marketing features.
3. Does ActiveCampaign integrate with e-commerce platforms?
   • Yes, ActiveCampaign integrates with major e-commerce platforms like Shopify, WooCommerce, and BigCommerce, but its primary strength lies in its CRM and automation capabilities.
4. Can I use both email and SMS marketing with these platforms?
   • Yes, both ActiveCampaign and Omnisend support email and SMS marketing, though Omnisend has a more comprehensive omnichannel approach.
5. Which platform offers better reporting and analytics?
   • Both platforms offer robust reporting and analytics, but ActiveCampaign provides more advanced features like predictive sending and goal tracking, while Omnisend focuses on e-commerce-specific metrics.
6. Is there a free trial available for ActiveCampaign and Omnisend?
   • Yes, both ActiveCampaign and Omnisend offer a 14-day free trial for their plans.
7. Which platform is more cost-effective?
   • Omnisend generally offers more affordable plans for small to medium-sized businesses, especially for those focused on e-commerce.
8. Can I create complex automation workflows with Omnisend?
   • Yes, Omnisend allows for creating complex automation workflows, though ActiveCampaign is known for its more advanced automation capabilities.
9. Which platform has better customer support?
   • Both platforms offer excellent customer support, but ActiveCampaign includes a dedicated account rep and custom support options in its Enterprise plan, while Omnisend provides priority support in its Pro and Enterprise plans.
10. Which platform is easier to use for beginners?
    • Omnisend is generally considered more user-friendly and easier to set up, especially for users focused on e-commerce.