7 Best Email Marketing Tools Under $75

In the dynamic world of digital marketing, email marketing remains a cornerstone strategy for businesses of all sizes. Its importance stems from its effectiveness in building relationships with customers, driving sales, and enhancing brand loyalty. Email marketing allows for direct communication with your audience, offering personalized content and promotions that can lead to increased engagement and conversion rates. In an era where digital presence can dictate market success, leveraging email marketing is crucial for maintaining and expanding customer base and market share. For many small businesses and startups, budget constraints often limit the selection of tools that can be used to enhance and manage digital marketing efforts. When it comes to email marketing, however, there is a variety of powerful and cost-effective tools available that don’t require a hefty investment. Choosing the best email marketing tools under $75 involves looking for solutions that offer not just affordability, but also a comprehensive set of features that can support a wide range of email marketing activities—from automating email campaigns and segmenting audiences to providing detailed analytics on campaign performance.

In this blog post, we will explore the top 7 email marketing tools priced under $75 that provide the best value, combining robust functionality with cost efficiency. Whether you’re a small business owner, a digital marketer, or a startup looking to boost your email marketing strategy, these tools offer powerful capabilities without compromising your budget. Let’s dive into the options that will help you maximize your marketing efforts and ROI in an affordable way.

Why Choose Budget-Friendly Email Marketing Tools?

For small businesses and startups, managing resources efficiently is often a priority, making budget-friendly tools essential for sustaining and scaling operations. When it comes to email marketing, selecting cost-effective tools doesn’t necessarily mean compromising on quality or functionality. Here’s why embracing affordable email marketing solutions is a wise decision for growing businesses.

Benefits of Using Cost-Effective Tools

1. Reduced Financial Risk: Lower-cost tools reduce the financial burden on small businesses, which is crucial during the early stages of growth or times of budget constraints. This allows businesses to invest in other critical areas like product development or customer service, maintaining a balanced approach to resource allocation.
2. Experimentation and Flexibility: Budget-friendly tools often allow for greater experimentation with different marketing strategies without significant financial implications. Businesses can test various approaches to see what resonates best with their audience, providing flexibility to pivot strategies as needed without worrying about high sunk costs.
3. Simplicity and Ease of Use: Many affordable email marketing tools are designed with the non-technical user in mind, offering simplicity and ease of use without sacrificing core functionalities. This is particularly beneficial for small businesses that may not have dedicated IT or digital marketing teams.

Substantial Functionality Without Breaking the Bank

1. Automation Features: Many affordable email marketing platforms come equipped with automation capabilities, allowing businesses to set up complex email sequences triggered by specific customer actions. This can include welcome emails, follow-up reminders, and personalized recommendations, all running on autopilot.
2. Analytics and Reporting: Understanding the impact of email marketing campaigns is crucial, and even budget-friendly tools often provide robust analytics and reporting features. These can track open rates, click-through rates, conversions, and more, helping businesses gauge the effectiveness of their campaigns and make data-driven decisions.
3. Integration Capabilities: Cost-effective email marketing tools frequently offer integration with other business tools such as CRM systems, social media platforms, and e-commerce sites. This integration facilitates a holistic approach to marketing and customer relationship management, streamlining workflows and enhancing efficiency.
4. Scalability: Just because a tool is affordable doesn’t mean it can’t scale with your business. Many low-cost email marketing solutions are designed to grow with your business, offering plans that expand in functionality and capacity as your needs develop.

Choosing the right budget-friendly email marketing tool means ensuring it aligns with your business goals, offers the necessary features to engage your audience effectively, and integrates seamlessly with your other business systems. By selecting a tool that matches these criteria, small businesses and startups can achieve high-level marketing success without the high-level price tag.

7 Best Email Marketing Tools Under $75

1. MailerLite

MailerLite is a user-friendly email marketing service that is renowned for its simplicity and effectiveness, making it an ideal choice for small businesses and individuals looking to kickstart their email marketing efforts without facing a steep learning curve or a hefty price tag. MailerLite’s platform is designed with ease of use in mind, providing an intuitive interface that makes it straightforward to create and manage email campaigns. This accessibility is coupled with a rich feature set that supports a wide range of email marketing activities, including newsletter distribution, campaign automation, and comprehensive analytics.

MailerLite Standout Features

1. Intuitive Drag-and-Drop Editor: MailerLite’s drag-and-drop editor simplifies the process of creating professional and visually appealing email campaigns. Users can easily customize layouts, add images, and tweak designs without needing any prior graphic design experience.
2. Advanced Automation Capabilities: The platform offers powerful automation tools that allow users to set up triggered emails based on user actions such as signing up for a newsletter, making a purchase, or celebrating a birthday. This automation extends to advanced workflows that can tailor the customer journey based on their interactions with previous emails.
3. Built-in Photo Editing and File Manager: Users can edit photos directly in the campaign builder and organize files and images for easy access, enhancing the speed and efficiency of the campaign design process.
4. A/B Testing and Campaign Optimization: MailerLite provides robust A/B testing capabilities, enabling users to test different versions of their emails to determine which elements perform best, from subject lines to call-to-action buttons.
5. Segmentation and Personalization: The tool allows for detailed segmentation of mailing lists based on various criteria, ensuring that emails are highly targeted and personalized according to the preferences and behaviors of different audience segments.
6. Landing Pages and Pop-Ups: MailerLite includes an easy-to-use tool for creating landing pages and pop-ups that can help in capturing leads and growing email lists without any additional software.

MailerLite Pricing Overview

MailerLite’s pricing is particularly attractive for small businesses and startups due to its affordability:

• Free Plan: Includes up to 1,000 subscribers and 12,000 emails per month, with limited features, which is perfect for those just starting out or with smaller lists.
• Premium Plans: Start as low as $10 per month for up to 1,000 subscribers with unlimited emails, and scale based on the number of subscribers, adding more sophisticated features such as auto-resend and delivery by time zone.

The combination of MailerLite’s intuitive design, robust automation features, and competitive pricing makes it a leading choice for those looking to maximize their email marketing efforts while keeping costs low. This tool is not only affordable but also scales with your business, providing more advanced capabilities as your needs grow.

2. Moosend

Moosend is a powerful email marketing platform that offers an array of advanced features tailored to the needs of businesses looking to enhance their email marketing campaigns with efficiency and precision. Renowned for its user-friendly interface and robust automation capabilities, Moosend serves as an excellent tool for crafting personalized email experiences that engage and convert.

Overview of Moosend Features

1. Advanced Segmentation: Moosend allows marketers to dive deep into audience segmentation, enabling the creation of highly targeted email campaigns. Users can segment their lists based on a variety of criteria such as customer behavior, demographics, engagement history, and even purchasing patterns. This level of detail ensures that every email sent is relevant to the recipient, increasing the likelihood of engagement and conversion.
2. Real-Time Analytics: Understanding the performance of your email campaigns is crucial, and Moosend’s real-time analytics provide actionable insights that can help refine your marketing strategies. The platform offers detailed reports on key metrics such as open rates, click-through rates, and bounce rates, as well as more advanced statistics like email heatmap tracking and conversion tracking.
3. Personalized Email Options: Moosend supports dynamic content and personalization tags, which allow users to customize their messages based on the data held for each subscriber. Whether it’s inserting a recipient’s name, referencing their last purchase, or displaying different content based on their preferences, Moosend makes it easy to create personalized emails that resonate with the audience.
4. Automation Workflows: With Moosend, setting up automated email sequences is straightforward. The platform provides a visual editor where users can build complex workflows to automate the entire customer journey based on predefined triggers and actions. This feature is particularly useful for nurturing leads, onboarding new customers, and re-engaging dormant subscribers.
5. Landing Pages and Subscription Forms: Moosend extends beyond email to help you grow your list and improve lead generation. The platform includes tools to easily create attractive landing pages and customizable subscription forms that can be integrated into your website or social media platforms.

Moosend Pricing Structure

Moosend’s pricing structure is designed to be cost-effective, making it an attractive option for small to medium-sized businesses, as well as enterprises looking for scalability and functionality without a hefty price tag:

• Free Plan: Moosend offers a robust free plan that includes access to most features, allowing users to manage up to 1,000 subscribers. This plan is perfect for businesses just starting out or those testing the waters of email marketing.
• Pro Plan: Starting at approximately $8 per month when billed annually, the Pro plan is based on the number of subscribers and includes unlimited emails, landing pages, transactional emails, and phone support. This plan scales with your business, so you pay more only as your list grows.
• Custom Enterprise Solutions: For larger organizations with specific needs, Moosend provides custom plans that include advanced features like account management, SSO, custom reporting, and dedicated infrastructure.

Moosend’s combination of powerful features, straightforward pricing, and scalability makes it a standout choice for businesses aiming to leverage email marketing effectively while keeping costs under control. Whether you’re nurturing a small subscriber list or engaging a large audience, Moosend delivers both performance and value.

3. SendinBlue (Brevo)

Brevo is a versatile digital marketing platform that excels in providing businesses with comprehensive tools to manage email campaigns, SMS marketing, and automation workflows efficiently. Known for its robust suite of services and user-friendly interface, Brevo offers functionality that supports a wide range of marketing objectives, from increasing sales to improving customer engagement.

Brevo Key Features

1. Transactional Email Capabilities: Brevo shines with its advanced transactional email features, which are essential for sending timely, automated emails triggered by specific actions like purchases, account sign-ups, or password resets. These emails are crucial for enhancing customer experiences and building trust.
2. SMS Marketing Integration: In addition to its email capabilities, Brevo allows for seamless integration of SMS marketing into your campaigns. This feature enables you to reach customers directly on their mobile devices with promotions, updates, and instant alerts, providing another touchpoint to engage your audience effectively.
3. Powerful Automation: Brevo’s email automation tools are highly sophisticated, enabling businesses to create personalized customer journeys based on subscriber behavior, data insights, and engagement patterns. The platform’s automation workflows can handle complex sequences that nurture leads, promote customer loyalty, and drive conversions, all with minimal manual intervention.
4. Segmentation and Personalization: The platform offers dynamic segmentation options that allow you to divide your audience into specific groups based on their interactions, preferences, and data profiles. Coupled with powerful personalization tools, Brevo ensures that each message is tailored to meet the unique needs and interests of different segments.
5. Intuitive User Interface and Reporting: With a focus on user experience, Brevo provides a clean and intuitive interface that simplifies the creation and management of marketing campaigns. The platform also offers comprehensive reporting and analytics tools that deliver insights into campaign performance, helping marketers make data-driven decisions.

Brevo Pricing Structure

Brevo’s pricing is designed to accommodate businesses of all sizes, ensuring that even those on a tight budget can access powerful marketing tools:

• Free Plan: Offers a limited number of emails per day and basic features, making it suitable for small businesses or those just starting out.
• Lite Plan: Starting at $25 per month, this plan removes the daily sending limit and includes advanced statistics and email support, making it a good choice for growing businesses.
• Essential Plan: Priced under $75, this plan adds A/B testing, advanced statistics, and the removal of the SendinBlue logo from emails, providing a more professional appearance.
• Premium Plan: While starting above $65, this tier offers a range of prices depending on the volume of emails and includes multi-user access, telephone support, marketing automation, Facebook ads integration, landing pages, and more.

Brevo’s flexible pricing tiers and comprehensive feature set make it a top choice for businesses looking to execute sophisticated email and SMS marketing campaigns without exceeding their budget. The platform’s scalability ensures that as your business grows, your marketing tools can grow with you, making it a smart investment for the future.

4. Zoho Campaigns

Zoho Campaigns is a robust email marketing solution that forms part of the larger suite of Zoho applications designed to streamline business processes and enhance productivity. Recognized for its seamless integration with other Zoho apps and its user-friendly interface, Zoho Campaigns offers a comprehensive toolset that enables small to medium-sized businesses to execute effective email marketing strategies efficiently.

Seamless Integration with Zoho Apps

Zoho Campaigns stands out for its ability to integrate flawlessly with other applications within the Zoho ecosystem, including Zoho CRM, Zoho Books, and Zoho Desk. This integration provides several advantages:

1. Data Synchronization: User data from Zoho CRM can be automatically synchronized with Zoho Campaigns, ensuring that your email lists are always up-to-date with the latest subscriber information. This eliminates the need for manual data entry and reduces the chances of errors.
2. Enhanced Customer Insights: By integrating with Zoho CRM, Zoho Campaigns allows marketers to create more targeted and personalized email campaigns based on detailed customer data, such as purchase history, interaction logs, and preferences.
3. Streamlined Workflows: Integration with Zoho Desk enables you to use customer service data to inform your campaigns, enhancing the relevance of your messages based on customer support interactions.
4. Consolidated Reporting: When used alongside Zoho Analytics, Zoho Campaigns can provide advanced reporting capabilities that give deeper insights into the performance of your email campaigns, helping you understand their impact in the context of your overall business objectives.

Ease of Use

Zoho Campaigns is designed with ease of use in mind, making it accessible even to those with limited technical skills:

• Drag-and-Drop Editor: The platform features a drag-and-drop editor that allows you to create professional-looking emails quickly without needing any coding knowledge.
• Pre-designed Templates: A wide range of customizable templates is available to help you get started with your campaigns immediately, suitable for various types of email marketing initiatives.
• Automation Features: Zoho Campaigns offers automation tools that are simple to set up and manage, allowing you to send autoresponders, follow-ups, and drip campaigns with ease.

Pricing and Ideal Fit for Small to Medium-Sized Businesses

Zoho Campaigns offers a flexible pricing structure that makes it ideal for small to medium-sized businesses:

• Forever Free Plan: Supports up to 2,000 subscribers and 12,000 emails per month – perfect for small businesses and startups just beginning their email marketing efforts.
• Monthly Subscription Plans: Based on the number of subscribers, starting from $3/month for up to 500 subscribers, with unlimited emails. These plans scale with your business, ensuring you only pay for what you need.
• Pay-as-you-Use Plans: For businesses with irregular emailing needs, Zoho offers a pay-as-you-go option that charges based on the number of emails sent, starting from $6 for 250 emails.

This pricing flexibility, combined with the software’s powerful features and ease of integration, makes Zoho Campaigns an appealing choice for businesses looking to optimize their email marketing efforts without a significant investment. Its ability to grow with your business ensures that you can continue to enhance your marketing strategies as your needs evolve.

5. SendPulse

SendPulse is a versatile and multi-functional marketing platform that empowers businesses to engage their audiences through multiple channels including email, SMS, and web push notifications. Known for its comprehensive multi-channel approach, SendPulse enables seamless integration across different communication methods, enhancing the reach and effectiveness of marketing campaigns.

Multi-Channel Capabilities

SendPulse stands out for its ability to synchronize various marketing channels, which provides a cohesive and unified customer experience:

1. Email Marketing: SendPulse offers a robust email marketing tool with advanced features like automated email series, customizable templates, and detailed analytics to track open rates, click-through rates, and subscriber behavior.
2. SMS Marketing: The platform allows you to send personalized SMS messages directly to your customers’ mobile phones, an excellent tool for time-sensitive communications and reaching audiences without internet access.
3. Web Push Notifications: SendPulse enables the setup of web push notifications, which are messages that can be sent to a user’s desktop or mobile device even when they are not browsing your site. This feature is particularly useful for re-engaging visitors and providing real-time updates such as sale notifications or new content alerts.
4. Messenger Integrations: Beyond traditional channels, SendPulse also integrates with popular messengers such as Telegram and Facebook Messenger, allowing businesses to maintain consistent communication with their customers across their preferred platforms.

Pricing Strategy

SendPulse’s pricing strategy is designed to accommodate a wide range of marketing needs while remaining affordable, making it an excellent choice for businesses looking to leverage multi-channel marketing without exceeding a budget of $75:

• Free Plan: Offers basic access to most features, including the ability to send up to 15,000 emails to 500 subscribers per month. This plan also includes limited web push notifications, making it ideal for small businesses or startups just beginning their marketing journey.
• Standard Plans: These are tiered based on the number of subscribers and start at $7.88 per month for up to 500 subscribers with unlimited emails. The plans scale up in price and capacity, still staying under $75 for most tiers, which accommodate businesses as they grow.
• Pay-as-you-Go Options: For companies with variable emailing needs, SendPulse offers a pay-as-you-go system that charges based on the number of messages sent, rather than the number of subscribers. This flexible pricing can be especially cost-effective for campaigns targeting a large number of non-subscribers or infrequent sends.
• SMS Campaigns: Pricing for SMS messages is based on the destination country but remains competitive, allowing businesses to effectively manage costs while reaching their audience through yet another direct channel.

SendPulse’s multi-channel capabilities and flexible pricing structure make it an attractive option for businesses that require a comprehensive, all-in-one platform for managing diverse marketing strategies. By consolidating multiple communication channels into a single platform, SendPulse not only simplifies the marketing process but also enhances the potential for customer engagement across different touchpoints.

6. EngageBay

EngageBay is a comprehensive all-in-one marketing suite designed to streamline the integration of email marketing, customer relationship management (CRM), and sales automation. This platform is tailored for small to medium-sized businesses looking to centralize their marketing efforts without the complexity and high costs associated with multiple disparate systems.

All-in-One Marketing Suite

EngageBay’s strength lies in its holistic approach to marketing and sales, providing a unified platform that handles various aspects of business operations:

1. Email Marketing: EngageBay offers a powerful email marketing module that includes tools for creating, sending, and analyzing email campaigns. Features such as drag-and-drop email builders, a wide range of templates, and advanced segmentation tools make it easy to craft engaging emails that resonate with different audience segments.
2. CRM Integration: The CRM functionality is seamlessly integrated with email marketing, allowing for efficient management of customer data. It helps businesses track interactions, manage leads, and maintain customer information in a centralized database. This integration ensures that all customer interactions, whether through email or other channels, are logged and accessible, enhancing personalization and customer service.
3. Sales Automation: EngageBay’s sales automation tools automate routine sales tasks like lead scoring, task assignment, and follow-up scheduling. This automation helps streamline the sales process, reducing the time sales teams spend on administrative tasks and allowing them to focus more on closing deals.
4. Marketing Automation: Beyond email, EngageBay provides marketing automation tools that trigger actions based on customer behavior, campaign outcomes, or other predefined criteria. This feature allows businesses to nurture leads systematically and move them along the sales funnel with minimal manual intervention.

Pricing Advantages

EngageBay is particularly noted for its affordability, making it an attractive option for businesses that need comprehensive solutions on a budget:

• Free Plan: EngageBay offers a generous free plan that includes basic CRM, email marketing, and marketing automation features, suitable for startups and small businesses just beginning to build their customer base.
• Basic Plan: Starting at around $10.79 per user per month when billed annually, this plan builds on the free offerings by including more advanced CRM features, lead scoring, and SMS marketing.
• Pro Plan: Priced under $40 per user per month, this tier adds unlimited contacts, advanced automation, and custom reporting, providing significant value for businesses looking to scale their operations.
• Enterprise Plan: For businesses that require even more advanced features, the Enterprise plan offers customizations and dedicated support to meet the needs of larger organizations.

EngageBay’s pricing structure is designed to scale with the growth of a business, ensuring that companies only pay for the features they need at each stage of their development. This scalability, combined with the robust, integrated functionality of the platform, makes EngageBay an excellent choice for businesses seeking a comprehensive, cost-effective solution to manage their marketing, sales, and CRM needs all in one place.

7. EmailOctopus

EmailOctopus is an innovative email marketing platform that leverages Amazon Simple Email Service (SES) to provide a cost-effective solution for businesses of all sizes. Known for its simplicity and efficiency, EmailOctopus offers an array of features that help users create engaging email campaigns while keeping costs low.

Utilizing Amazon SES to Reduce Costs

EmailOctopus sets itself apart by integrating with Amazon SES, which is a cost-efficient email sending service. This integration allows EmailOctopus to offer lower pricing by leveraging the scalability and reliability of Amazon’s infrastructure. The use of Amazon SES means that users benefit from high deliverability rates and the ability to send large volumes of emails at a fraction of the cost compared to other platforms.

Key Features of EmailOctopus

1. Customizable Templates: EmailOctopus provides a variety of templates that users can customize to fit their brand’s style and message. The platform’s drag-and-drop editor makes it easy to design eye-catching emails without needing any coding knowledge.
2. Segmentation and Personalization: The platform allows for detailed segmentation of contact lists, enabling targeted campaigns that are personalized based on subscriber behavior and preferences. This functionality enhances engagement by ensuring that the content is relevant to each recipient.
3. Automated Campaigns: Users can set up automated email sequences, such as welcome emails, birthday greetings, or follow-up reminders. These automations save time and maintain consistent communication with subscribers.
4. Detailed Reports: EmailOctopus offers comprehensive analytics that track the performance of each email campaign. Users can monitor key metrics such as open rates, click-through rates, and unsubscribe rates, providing insights that help refine future campaigns.

EmailOctopus Pricing Structure

EmailOctopus’s pricing is specifically structured to benefit businesses with smaller email lists, making it an excellent choice for startups and small enterprises:

• Starter Plan: This is a free plan that supports up to 2,500 subscribers and allows for the sending of 10,000 emails per month. It includes basic email support and most of the core features, which is ideal for new businesses just beginning to build their email marketing strategies.
• Pro Plan: Starting at $20 per month for 5,000 subscribers, and increasing incrementally based on the number of subscribers, this plan offers enhanced features such as unlimited emails, advanced reporting, and priority support. The pricing is designed to remain affordable as businesses grow their subscriber base.

EmailOctopus’s use of Amazon SES to reduce operational costs, combined with its user-friendly features and scalable pricing structure, makes it an attractive option for businesses looking to implement effective email marketing campaigns without a significant financial outlay. This platform provides the tools needed to engage audiences effectively, backed by the reliability and scalability of Amazon’s renowned infrastructure.

Read 9 Best Email Marketing Tools under $30

Conclusion: Best Email Marketing Tools Under $75

Choosing an affordable email marketing tool doesn’t mean you have to compromise on functionality or effectiveness. The platforms discussed in this post—MailerLite, Moosend, SendinBlue (Brevo), Zoho Campaigns, SendPulse, EngageBay, and EmailOctopus—each provide a unique set of features designed to enhance your email marketing efforts while adhering to a budget. From advanced automation capabilities and integration with other digital tools to customizable templates and insightful analytics, these tools offer substantial benefits that can significantly improve your marketing strategies and overall business growth.

When selecting an email marketing tool, it’s crucial to consider your specific needs against what each platform offers. Think about your business size, the complexity of your email marketing campaigns, integration needs, and the specific features that are most important to your marketing objectives.

Are you ready to take your email marketing to the next level without breaking the bank? Many of these platforms offer free trials, allowing you to explore their features and see which tool best fits your business needs. Don’t hesitate to reach out to customer service for each tool to ask about further customization options and detailed pricing information. Start optimizing your email marketing strategy today and see the difference a robust tool can make!