9 Best Email Marketing Software with Detailed Reporting in 2024
In today’s digital age, the success of your email marketing campaigns hinges not just on content and outreach but also on the level of analytics and reporting you can leverage. Welcome to our comprehensive guide on the “Best Email Marketing Software with Detailed Reporting.” Here, we delve deep into the platforms that not only allow you to send captivating emails but also provide you with intricate reporting features—so you can measure and improve every aspect of your campaigns. From open rates to click-through rates, to conversion metrics, the right software can be a game-changer. This blog aims to simplify your decision-making process by breaking down the features, pricing, and types of reports offered by the leading options in the market. Get ready to take your email marketing to a whole new level of efficiency and effectiveness.
1. MailerLite
MailerLite is best known for its simplicity and intuitive interface, making it a great choice for small to medium-sized businesses or anyone new to email marketing. Despite its ease of use, MailerLite offers robust analytics, featuring click maps, opens by location, and detailed engagement graphs. You can also integrate Google Analytics for even deeper insights.
Mailerlite Pricing
Plans start at $10 per month for up to 1,000 subscribers, with a free tier for up to 12,000 emails to 1,000 subscribers per month.
2. HubSpot
HubSpot’s email marketing module is a part of its broader inbound marketing software, making it ideal for those looking for an all-in-one solution. With its CRM integration, HubSpot provides detailed analytics dashboards that cover not just email metrics but the full customer journey. Report customization and data segmentation are highly flexible.
HubSpot Pricing
Free tier available with limited features, and paid plans starting at $50 per month.
3. Brevo
Brevo is a comprehensive marketing platform that goes beyond email to include SMS campaigns. This platform offers robust real-time reporting features, including click heat maps, geographic and device data, and engagement reports. Their reporting is particularly known for its depth, offering insights into metrics like open rates, click-through rates, and even the specific times when users are most active, helping businesses make data-backed decisions.
Brevo Pricing
Offers a free tier for up to 300 emails per day, and paid plans start at $25 per month for unlimited contacts and 10,000 emails per month.
4. GetResponse
GetResponse specializes in automated marketing solutions, including webinars and landing pages, in addition to email marketing. Its reporting features are exhaustive, with options for viewing user activity, segmenting reports by location, and evaluating individual email performance with precision.
GetResponse Pricing
Plans start at $15 per month with a 30-day free trial available.
5. ActiveCampaign
ActiveCampaign is known for its customer experience automation, which combines email marketing, automation, sales automation, and CRM. Its detailed reporting features offer insights into almost every aspect of email performance, including geo-tracking, click-through rates, and even machine learning-powered predictions.
ActiveCampaign Pricing
Lite plan starts at $9 per month, billed annually.
6. Zoho Campaigns
Zoho Campaigns integrates seamlessly with Zoho CRM, making it a good choice for businesses already in the Zoho ecosystem. It offers a wide range of reporting features that include social media metrics, audience segmentation, and engagement analytics, which can be customized extensively.
Zoho Campaigns Pricing
Forever free plan available for up to 12,000 emails a month to 2,000 subscribers. Paid plans start at $5 per month.
7. Omnisend
Omnisend is specifically designed for e-commerce businesses, providing advanced segmentation and targeting options. Its reporting features are extensive, covering everything from sales tracking to customer behavior and retention analytics. Plus, it offers useful features like cart abandonment reports and campaign ROI calculations.
Omnisend Pricing
Free plan available, and paid plans start at $16 per month.
8. Drip
Drip specializes in e-commerce CRM and provides highly detailed analytics focusing on customer lifetime value and individual purchase behavior. The reporting features are robust, covering metrics from open rates to revenue attribution.
Drip Pricing
Starting at $19 per month for up to 500 subscribers.
9. ConvertKit
ConvertKit is built for creators like bloggers, vloggers, and podcasters. Its reporting features provide insightful subscriber-based analytics that can help content creators understand audience engagement on a deep level. This includes tracking of click-through rates, subscriber growth, and even earnings from your emails.
ConvertKit Pricing
Free tier available for up to 1,000 subscribers, and paid plans start at $29 per month.
9 Best Email Marketing Software with Detailed Reporting: Final Thoughts
In the constantly evolving landscape of digital marketing, having an email marketing software that provides detailed reporting is more crucial than ever. Whether you are a small business, an e-commerce giant, or a content creator, understanding your metrics can significantly impact your ROI and customer engagement. The nine platforms we’ve covered offer a range of features from basic to advanced, designed to suit various business needs and budgets. With the right combination of user-friendly interfaces and in-depth analytics, these tools empower you to not just send emails, but to send emails that perform.
What Is Email Marketing Reporting?
Email marketing reporting is the practice of collecting, analyzing, and interpreting data related to your email campaigns to evaluate their effectiveness and make data-driven decisions. This involves tracking various key performance indicators (KPIs) like open rates, click-through rates, conversion rates, and more. Here are the primary components:
- Open Rate: Measures how many recipients opened the email.
- Click-Through Rate (CTR): Indicates the percentage of email recipients who clicked on one or more links in an email.
- Conversion Rate: Shows the percentage of email recipients who completed the desired action.
- Bounce Rate: Displays the percentage of emails that could not be delivered.
- Forward Rate: Measures how often your email is forwarded or shared.
- Revenue Metrics: Calculates the ROI (Return on Investment) of the campaign, often in terms of revenue per email sent or generated sales.
- Customer Engagement: Tracks how long recipients spend reading the email or interacting with its content.
How Do I Report Email Marketing Performance?
Reporting email marketing performance involves several steps:
- Identify Objectives: Understand what you want to achieve – whether it’s brand awareness, sales conversion, or customer retention.
- Select KPIs: Choose the key performance indicators that align with your objectives.
- Data Collection: Use the reporting features in your email marketing software to gather data or integrate with analytics tools like Google Analytics.
- Data Analysis: Dive into the metrics to identify patterns, opportunities, or areas for improvement.
- Visualization: Use graphs or charts to make the data easily digestible.
- Interpretation: Translate the data into actionable insights. Explain what the data means in the context of your objectives.
- Recommendations: Based on the data, suggest future actions or areas for improvement.
- Share the Report: Share your findings with stakeholders or team members who need this information.
How Do You Calculate KPI in Email Marketing?
- Open Rate: To calculate the open rate, you’ll first need to know the number of emails that were actually opened. Divide that by the number of emails sent, minus any that bounced (i.e., were not delivered). Multiply the result by 100 to get a percentage. Essentially, it’s opened emails divided by sent emails (minus bounces), all times 100.
- Click-Through Rate (CTR): The click-through rate represents how engaging your email content is. To find it, divide the number of clicks a link in the email received by the number of emails that were actually opened. Multiply by 100 to turn it into a percentage. So, it’s clicks divided by opens, times 100.
- Conversion Rate: This KPI tells you how effective your email is at driving a specific action, like making a purchase or signing up for a webinar. Take the number of completed actions (conversions) and divide it by the number of clicks the email received. Again, multiply by 100 for a percentage. It’s conversions divided by clicks, times 100.
- Bounce Rate: The bounce rate tells you how many of your emails weren’t delivered. Divide the number of emails that bounced by the total number of emails sent. Multiply this by 100 to get a percentage. It’s bounces divided by total emails sent, times 100.
- Return on Investment (ROI): ROI gives you a sense of how profitable your email campaign is. Take the revenue generated from the campaign and subtract the campaign’s cost. Divide that by the campaign’s cost. Multiply by 100 to get your ROI as a percentage. It’s essentially (revenue minus cost) divided by cost, times 100.
How Do I Create An Email Marketing Report?
Creating an effective email marketing report involves several steps:
- Plan the Layout: Decide how the report will be structured. Include an introduction, a main body featuring key metrics, and a conclusion with recommendations.
- Gather Data: Use your email marketing software’s reporting tools to collect the required metrics for the period you’re reporting on.
- Include Visual Elements: Use graphs, pie charts, or bar charts to represent the data visually. This makes it easier to interpret.
- Incorporate Benchmarking Data: Compare your performance metrics with industry averages or previous campaigns for context.
- Provide Analysis and Insights: Don’t just show the numbers; explain what they mean. If your open rate has increased, why do you think that is? If the click-through rate is low, what could be the reason?
- Add Recommendations: Based on the analysis, suggest actionable steps for future campaigns.
- Summary and Next Steps: Conclude by summarizing the report and outlining the next steps.
- Review and Share: Once the report is complete, review it for accuracy and then share it with the concerned stakeholders
