7 Best Email Marketing Software with Campaign Types in 2025

In the dynamic realm of digital marketing, selecting the right email marketing software equipped with diverse campaign types is a pivotal decision for businesses seeking to effectively reach and engage their target audience. The convergence of technology and strategy has given rise to a host of innovative platforms that offer an array of campaign options, each tailored to specific goals and messaging approaches. In this comprehensive guide, we delve into the realm of the “7 Best Email Marketing Software with Campaign Types,” providing insights into the unique features, benefits, and capabilities of each platform. Whether your focus is on nurturing leads, promoting products, or cultivating customer relationships, these software options present a spectrum of possibilities to elevate your email marketing endeavors and achieve tangible results.

7 Best Email Marketing Software with Campaign types

1. Stripo
2. Moosend
3. Getresponse
4. Engagebay
5. Mailerlite
6. Active Campaign
7. EmailOctopus

Let’s have a look at each one of them.

1. Stripo

Stripo’s campaign types feature offers a versatile toolkit for creating engaging email campaigns. From its library of pre-designed templates to its ability to design interactive carousels and countdown timers, Stripo enables marketers to craft visually appealing and dynamic content. Whether it’s a product showcase, event announcement, or personalized newsletter, Stripo empowers users to choose campaign types that align with their goals, all while ensuring compatibility across various email clients and devices.

Stripo Campaign Types

Strip has +1400 templates in different campaign types.

• By Type (For Example B2B, Follow up)
• By Industry (For Example Airlines, Food, Animals )
• By Season (For Example Mother’s day, Earth Day )
• By Peculiarity (For Example 3D Graphics, Based on AI )
• By Integration (For Example Brevo, Hubspot )

2. Moosend

Moosend’s campaign types feature boasts an array of options to cater to diverse marketing strategies. Its automated drip campaigns help nurture leads and onboard subscribers seamlessly. Meanwhile, its AI-powered product recommendations enhance e-commerce campaigns, suggesting personalized product offerings to recipients based on their behavior. Whether it’s a welcome series, cart abandonment recovery, or personalized recommendation campaign, Moosend equips marketers with tools to drive engagement and conversions.

Moosend Campaign Types

Moosend has +80 templates in different campaign types.

• eCommerce
• Publishers / Bloggers
• Events
• SaaS
• Real Estate / Hotels
• Product Promotion
• Announcements
• Sales / Retail
• Seasonal

3. Getresponse

GetResponse’s campaign types feature extends beyond traditional email marketing, encompassing landing pages, webinars, and automation. Its email campaigns offer versatility with customizable templates, while its webinar campaigns enable businesses to host interactive online events. The automation feature integrates with email campaigns, allowing for personalized drip sequences and dynamic content, ensuring a cohesive multichannel marketing approach tailored to audience behavior.

Getresponse Campaign Types

Getresponse has +99 templates in different campaign types.

• Business
• Education
• Events
• Holidays
• Sales

4. Engagebay

EngageBay’s campaign types feature focuses on holistic customer engagement, combining email marketing, CRM, and automation. Its email campaigns are seamlessly integrated with the CRM, allowing for targeted and personalized outreach. Drip campaigns and automation workflows nurture leads and guide customers through their journey, while segmentation enables precise audience targeting. EngageBay’s all-in-one approach ensures that campaigns are aligned with comprehensive customer relationship management.

Engagebay Campaign Types

• Autoresponders
• Welcome emails
• Content upgrades
• Support emails
• Social emails
• Feedback emails
• Review emails
• Registration emails
• App/program trial emails
• Discount emails

5. Mailerlite

MailerLite’s campaign types feature emphasizes simplicity and effectiveness. From promotional emails to newsletters and surveys, MailerLite offers a range of customizable templates and drag-and-drop editing to cater to various campaign goals. Its automation capabilities enable businesses to set up triggered campaigns, welcoming new subscribers or following up on specific actions, ensuring timely and relevant interactions.

Mailerlite Campaign Types

• Special (For Example Survey, Quiz, Countdown)
• E-Commerce: (For Example Products, Discount)
• Gallery: (For Example Images)
• Blog & RSS: (For Example Blog features, Authors Bio)
• Social & Sharing: (For Example Facebook, Instagram)

6. Active Campaign

ActiveCampaign’s campaign types feature is centered around personalized, behavior-driven communication. Its automation workflows combine email marketing with CRM and analytics, allowing businesses to create intricate campaigns that adapt based on recipient behavior. Whether it’s lead nurturing, re-engagement, or personalized content delivery, ActiveCampaign’s dynamic approach enables marketers to create tailored experiences that resonate with each recipient.

Active Campaign Campaign Types

Active Campaign has +250 templates in different campaign types.

• Broadcast emails
• Triggered emails
• Targeted emails
• Email autoresponders
• Transactional emails
• Scheduled emails

7. EmailOctopus

EmailOctopus’ campaign types feature offers a user-friendly experience with customizable templates and automation. It enables marketers to design straightforward yet effective campaigns, making it ideal for startups and small businesses. Its simplicity extends to automated campaigns, allowing users to set up drip sequences and targeted follow-ups, ensuring consistent engagement and communication.

Emailoctopus Campaign Types

• Simple
• Share
• Announcements
• Updates
• Products
• Blogs

Best Email Marketing Software with Campaign types: Final thoughts

In a landscape where effective communication is paramount, the campaign types offered by these diverse email marketing platforms stand as a testament to innovation in digital marketing. From Stripo’s interactive designs to Moosend’s AI-driven personalization, GetResponse’s multichannel approach to EngageBay’s all-encompassing CRM integration, MailerLite’s user-friendly simplicity to ActiveCampaign’s behavior-driven automation, and EmailOctopus’ streamlined effectiveness, each platform contributes to a vibrant spectrum of campaign possibilities. Whether it’s nurturing leads, promoting products, or fostering lasting customer relationships, the campaign types provided by these platforms serve as a dynamic toolkit for businesses seeking to connect, engage, and thrive in the ever-evolving realm of email marketing.

Read Best Email Marketing Software with Detailed Reporting

17 Most Popular Email Marketing Campaign Types

Following is a list of 17 most commonly used campaign types

1. Welcome Emails
2. promotional Campaigns
3. Seasonal Campaigns
4. Post Purchase Drip
5. Triggered Email Series
6. Connect Via Social Campaigns
7. Cart Abandonment Campaign
8. Re-Engagement Campaign
9. Product feedback messages
10. New feature updates
11. Email confirmation messages
12. Holiday-related emails
13. Thank you messages
14. Nurturing emails
15. Milestone messages
16. Gift emails
17. Newsletters

Best Email Marketing Software Campaign types: FAQ’s

1. What are email marketing software with campaign types?
Email marketing software with campaign types are platforms that offer a range of predefined templates and strategies for crafting targeted and effective email campaigns. These tools enable businesses to choose from various campaign types, such as promotional emails, newsletters, drip campaigns, abandoned cart recovery, welcome sequences, and more.

2. How do I determine the right campaign type for my business?
Consider your business goals and target audience. If you’re looking to build relationships, a welcome sequence might be suitable. For e-commerce, abandoned cart recovery campaigns could help. Analyzing your objectives and audience will guide you in selecting the most relevant campaign type.

3. Can I customize the campaign types to match my brand’s style?
Yes, most email marketing software allows customization of campaign templates to align with your brand’s aesthetics, including colors, fonts, logos, and content. This ensures consistent branding across all your email communications.

4. What is the advantage of using automated drip campaigns?
Automated drip campaigns allow you to send a series of pre-scheduled emails based on specific triggers or user actions. This helps nurture leads, onboard new subscribers, and guide customers through their journey, ultimately improving engagement and conversions.

5. How do I create an effective promotional campaign?
An effective promotional campaign requires attention-grabbing subject lines, compelling content, clear call-to-actions, and a sense of urgency or value. Email marketing software often provides templates and best practices to help you create impactful promotional emails.

6. Can I segment my audience for targeted campaigns?
Yes, most email marketing platforms offer audience segmentation, allowing you to divide your subscriber list based on demographics, behaviors, or preferences. This ensures that your campaign reaches the right people with the right message.

7. What is A/B testing, and how does it enhance my campaigns?
A/B testing involves sending variations of your campaign to different segments to determine which version performs better. It helps you optimize subject lines, content, design, and other elements to improve open rates, click-through rates, and overall campaign effectiveness.

8. Are there campaign types specifically for re-engaging inactive subscribers?
Yes, many email marketing platforms offer re-engagement campaigns designed to win back inactive subscribers. These campaigns can include special offers, surveys, or content that prompts recipients to interact with your emails again.

9. How can I track the success of my campaigns?
Email marketing software provides analytics that track key metrics such as open rates, click-through rates, conversion rates, and subscriber engagement. These insights help you measure the effectiveness of your campaigns and make data-driven improvements.

10. Can I integrate email marketing campaigns with other marketing channels?
Absolutely, email marketing software often integrates with other marketing tools like CRM systems, social media platforms, and analytics tools. This integration enables you to create cohesive multichannel campaigns, ensuring a seamless customer experience across various touchpoints.