9 Best Email Marketing Tools For Shopify in 2024
Are you an eCommerce entrepreneur looking to enhance your email marketing strategy on Shopify? Look no further! In this blog post, we will unveil the top 9 email marketing tools specifically tailored for Shopify users. These tools offer a myriad of features to help you engage customers, drive conversions, and ultimately grow your online business. Whether you’re a beginner or an experienced marketer, these powerful tools will take your Shopify email campaigns to the next level. Stay tuned as we explore the best options available to supercharge your email marketing efforts on the Shopify platform.
9 Best Email Marketing Tools For Shopify in 2024
Let’s dive into the list of the top 9 email marketing tools for Shopify and explore how these powerful platforms can elevate your eCommerce business and boost your customer engagement.
- GetResponse
- Brevo
- Mailerlite
- Omnisend
- SendX
- Drip
- Mailchimp
- EmailOctopus
- Active Campaign
1. GetResponse
When it comes to email marketing tools that are best suited for Shopify, GetResponse stands out as a reliable and feature-rich platform. GetResponse offers a seamless integration with Shopify, allowing you to effortlessly synchronize your store data, including customer information and purchase history, for targeted email campaigns. With its advanced automation capabilities, you can create personalized workflows based on customer behavior and segment your audience effectively. GetResponse also provides a wide range of professionally designed email templates that are optimized for conversion, making it easier to create eye-catching and impactful email campaigns. Additionally, its comprehensive analytics and reporting features enable you to track the success of your campaigns and make data-driven decisions to optimize your email marketing strategy for maximum results.
Pros:
- Seamless integration with Shopify, enabling easy synchronization of customer data.
- Advanced automation features for creating personalized email workflows.
- A variety of professionally designed email templates optimized for conversions.
- Comprehensive analytics and reporting capabilities to track campaign performance.
- A/B testing functionality to optimize email campaigns for better results.
Cons:
- Some users find the user interface to be a bit complex initially.
- Pricing plans can be relatively higher compared to some other email marketing tools.
- Limited options for customizing the pre-designed email templates.
Pricing:
There are six pricing plans:
| Plan | No. of Contacts | Price per Month |
| Free | 500 | $ 0 |
| Basic | 1000 | $ 19 |
| Plus | 1000 | $ 59 |
| Professional | 1000 | $ 119 |
| Max | – | Custom Pricing |
| Max2 | – | Custom Pricing |
2. Brevo
Brevo is a powerful email marketing tool specifically designed for Shopify users. With its seamless integration, Brevo enables you to synchronize your store data and create targeted email campaigns. Its drag-and-drop editor and advanced segmentation options make it easy to create personalized emails for engaging your customers.
Pros:
- Integration with Shopify for easy data synchronization.
- User-friendly drag-and-drop email editor for creating visually appealing emails.
- Advanced segmentation options to target specific customer groups.
- Detailed analytics and reporting to track campaign performance.
- Affordable pricing plans for businesses of all sizes.
Cons:
- Some users may find the template library to be limited compared to other platforms.
- The automation features may not be as advanced as some other email marketing tools.
- Support options may be limited compared to larger providers.
- Advanced customization options may require some technical expertise.
Pricing:
| Plan | Price per Month |
| Free | $ 0 |
| Starter | $ 25 |
| Business | $ 65 |
| Brevo Plus | Custom Pricing |
3. Mailerlite
MailerLite is an affordable and feature-rich email marketing tool that seamlessly integrates with Shopify. Its user-friendly interface and drag-and-drop editor make it simple to create visually stunning emails. With advanced segmentation options and comprehensive analytics, MailerLite empowers Shopify merchants to optimize their email marketing efforts.
Pros:
- Easy data synchronization for shopify integration
- User-friendly interface and drag-and-drop editor for creating visually appealing emails.
- Advanced automation features to streamline email workflows.
- Robust segmentation options for targeting specific customer groups.
- Affordable pricing plans suitable for businesses of all sizes.
- Responsive customer support for assistance and guidance.
Cons:
- Some users may find the reporting and analytics features to be relatively basic.
- The template library may not be as extensive as other platforms.
- Advanced customization options may be limited compared to more advanced tools.
- Certain features, such as advanced personalization, may require technical knowledge or expertise.
Pricing:
| No. of Contacts | Price Per Month |
| 1000 | $ 0 |
| 2500 | $ 17 |
| 5000 | $ 32 |
| 10,000 | $ 54 |
| 50,000 | $ 87 |
4. Omnisend
Omnisend is a powerful email marketing platform that offers a range of features specifically tailored for Shopify users. With its seamless integration, Omnisend allows you to sync your store data and create personalized email campaigns. From advanced automation to robust segmentation options, Omnisend provides the tools needed to engage customers at every stage of their buying journey.
Pros:
- Seamless integration with Shopify for easy data synchronization.
- Extensive automation features for personalized and targeted email campaigns.
- Advanced segmentation options to target specific customer groups.
- A wide variety of pre-built templates and a user-friendly drag-and-drop editor.
- Comprehensive analytics and reporting for campaign performance tracking.
- Support for multiple channels, including email, SMS, and push notifications.
Cons:
- Some users may find the initial setup and learning curve to be a bit steep.
- Certain advanced features may be available only on higher-tier pricing plans.
- Customization options for email templates may be limited compared to some other platforms.
- Support options may have limited availability based on the chosen plan.
Pricing:
| No. of Contacts | Price Per Month |
| 250 | $ 0 |
| 2000 | $ 30 |
| 5000 | $ 65 |
| 10,000 | $ 115 |
| 50,000 | $ 330 |
5. SendX
SendX is a robust email marketing tool that offers a range of features specifically designed for Shopify users. Its seamless integration allows for easy data synchronization, while its user-friendly interface and drag-and-drop editor make creating visually appealing emails a breeze. With advanced automation, flexible segmentation, and comprehensive analytics, SendX empowers Shopify merchants to optimize their email marketing campaigns.
Pros:
- Seamless integration with Shopify for easy data synchronization.
- User-friendly interface and drag-and-drop editor for creating visually appealing emails.
- Advanced automation features, including cart abandonment emails and drip campaigns.
- Robust segmentation options for targeted marketing.
- Comprehensive analytics and reporting to track campaign performance.
- Affordable pricing plans suitable for businesses of all sizes.
Cons:
- Some users may find the template library to be limited compared to other platforms.
- Certain advanced features may require technical knowledge or expertise.
- Support options may have limited availability based on the chosen plan.
- Customization options for email templates may be limited compared to some other platforms.
Pricing:
| No. of Contacts | Price Per Month |
| 1 – 1,000 | $9.99 |
| 1,001 – 2,500 | $19.99 |
| 2,501 – 5,000 | $39.99 |
| 5,001 – 10,000 | $59.99 |
| 10,001 – 15,000 | $79.99 |
| 15,001 – 20,000 | $119.99 |
| 20,001 – 25,000 | $149.99 |
| 25,001 – 30,000 | $179.99 |
| 30,001 – 35,000 | $189.99 |
6. Drip
Drip is a powerful email marketing tool tailored specifically for Shopify users. With its seamless integration, Drip enables you to sync your Shopify store data effortlessly, allowing for personalized and targeted email campaigns. Its advanced automation features, intuitive interface, and customizable templates make it a go-to choice for Shopify merchants looking to enhance their email marketing efforts.
Pros:
- Advanced automation features, including cart abandonment emails and personalized workflows.
- Robust customer segmentation options for targeted marketing campaigns.
- User-friendly interface and customizable email templates.
- Comprehensive analytics and reporting for tracking campaign performance.
- Dedicated customer support and helpful resources.
Cons:
- Some users may find the pricing plans to be on the higher side compared to other platforms.
- Advanced features may require technical knowledge or expertise to implement.
- Limited options for A/B testing compared to some other email marketing tools.
- Certain features may be more suitable for businesses with larger customer databases.
Pricing:
| No. of Contacts | Price Per Month |
| 2500 | $ 39 |
| 5000 | $ 89 |
| 10,000 | $ 154 |
| 50,000 | $ 699 |
7. Mailchimp
Mailchimp is a versatile email marketing tool that seamlessly integrates with Shopify. With its user-friendly interface, drag-and-drop editor, and pre-designed templates, Mailchimp makes it easy to create visually appealing emails. Its advanced segmentation options and robust analytics help you target specific customer groups and track the performance of your email campaigns. Explore the features and benefits of using Mailchimp for your Shopify store in this informative review.
Pros:
- User-friendly drag-and-drop editor and customizable templates for visually appealing emails.
- Advanced segmentation options for targeted marketing campaigns.
- Robust analytics and reporting features for tracking campaign performance.
- Automation workflows to automate various email marketing tasks.
- Extensive integrations with other platforms and apps.
Cons:
- Some users may find the pricing plans to be relatively higher compared to other email marketing tools.
- Advanced features, such as multi-step automation, may require a higher-tier pricing plan.
- Limited options for A/B testing compared to some other platforms.
- Customer support may be slow to respond at times.
- Complex interface for beginners, with a steep learning curve.
Pricing:
| No. of Contacts | Price Per Month |
| 500 | $ 13 |
| 2500 | $ 39.50 |
| 10,000 | $ 100 |
| 30,000 | $ 295 |
| 50,000 | $ 350 |
8. EmailOctopus
EmailOctopus is a cost-effective and reliable email marketing tool that offers a range of features to help you maximize your email campaigns. With its seamless integration and user-friendly interface, EmailOctopus makes it easy to create and send engaging emails to your audience. From customizable templates to automation workflows and detailed analytics, EmailOctopus provides the essential tools you need to optimize your email marketing strategy.
Pros:
- Cost-effective pricing plans suitable for businesses of all sizes.
- User-friendly interface and intuitive email editor.
- Seamless integration with popular platforms, including Shopify.
- Advanced automation features, such as drip campaigns and autoresponders.
- Comprehensive reporting and analytics to track email campaign performance.
- Reliable deliverability and robust email infrastructure.
Cons:
- Limited template customization options compared to some other email marketing tools.
- Some users may find the segmentation features to be less advanced compared to more robust platforms.
- Advanced features, such as advanced workflow automation, may be lacking compared to larger competitors.
- Customer support options may be limited compared to larger providers.
Pricing:
| Plan | No. of Subscribers | No. of Emails per Month | Price per Month |
| Free | 2500 | 10,000 | $ 0 |
| Pro | 500 | 10,000 | $ 8 |
| Pro | 2500 | 25,000 | $ 16 |
| Pro | 5000 | 50,000 | $ 24 |
| Pro | 7500 | 75,000 | $ 30 |
| Pro | 10,000 | 100,000 | $ 36 |
| Pro | 15,000 | 150,000 | $ 50 |
| Pro | 20,000 | 200,000 | $ 65 |
| Pro | 25,000 | 250,000 | $ 80 |
| Pro | 30,000 | 300,000 | $ 90 |
| Pro | 35,000 | 350,000 | $ 105 |
| Pro | 40,000 | 400,000 | $ 120 |
| Pro | 500,000 | 5,000,000 | $ 1270 |
9. Active Campaign
ActiveCampaign is a comprehensive marketing automation platform that goes beyond traditional email marketing. With its robust features and advanced automation capabilities, ActiveCampaign allows you to create personalized experiences for your audience. From email campaigns to CRM functionality, segmentation options, and in-depth analytics, ActiveCampaign provides the tools needed to engage customers and drive conversions.
Pros:
- Advanced marketing automation capabilities to create highly personalized customer journeys.
- Comprehensive CRM functionality for managing customer interactions and tracking sales pipelines.
- Robust email marketing features, including customizable templates and automated campaigns.
- Advanced segmentation and targeting options for precise audience segmentation.
- Powerful integrations with popular platforms, such as Shopify and WordPress.
- Extensive reporting and analytics to track campaign performance and customer behavior.
Cons:
- Pricing plans can be higher compared to some other email marketing tools.
- Steeper learning curve for beginners due to the platform’s extensive features.
- Some users may find the user interface to be overwhelming initially.
- Customer support response times may vary depending on the chosen plan.
- Advanced features may require additional training or technical expertise to utilize to their full potential.
Pricing:
| Plan | Price per Month |
| Lite | $ 29 |
| Plus | $ 49 |
| Professional | $ 149 |
| Enterprise | Custom Pricing |
Conclusion:
In conclusion, the year 2024 brings a multitude of exceptional email marketing tools for Shopify merchants, each with its own unique set of features and benefits. From the robust automation capabilities of GetResponse and Omnisend to the affordability and user-friendly interface of Brevo and MailerLite, these tools offer a wide range of options to enhance your email campaigns. The advanced features of Drip, SendX, and EmailOctopus provide further customization and optimization possibilities, while the comprehensive CRM functionality of ActiveCampaign takes email marketing to new heights. Whether you’re a small business or a growing eCommerce enterprise, these top email marketing tools for Shopify in 2023 can help you engage customers, drive conversions, and achieve marketing success. Choose the tool that aligns best with your business needs and take your email marketing strategy to the next level.
