11 Best Email Marketing Software For Beginners in 2024
In today’s digital age, email marketing has emerged as a powerful and indispensable tool for businesses of all sizes, and beginners are no exception. As you embark on your journey into the world of email marketing, finding the right software can make all the difference in your success. With a plethora of options available, it’s essential to choose a platform that offers user-friendly features without sacrificing essential functionalities. In this blog post, we present the “11 Best Email Marketing Software for Beginners in 2024,” carefully curated to help you kickstart your email marketing campaigns with ease and efficiency. Whether you’re a small business owner, a startup founder, or a marketer new to the field, these software solutions will empower you to connect with your audience and drive meaningful results. Let’s dive in and discover the perfect fit for your email marketing journey.
Mailerlite takes the top spot on our list of “Best Email Marketing Software for Beginners” with its user-friendly interface that’s perfect for those new to email marketing. Navigating through the platform is a breeze, allowing beginners to effortlessly create and send visually appealing email campaigns. With an intuitive drag-and-drop editor, robust automation features, and valuable analytics at your fingertips, Mailerlite ensures that you’ll quickly master the art of email marketing without feeling overwhelmed.
Pros:
User-friendly interface for beginners to create and send email campaigns easily.
Intuitive drag-and-drop editor for visually appealing email designs.
Robust automation features simplify email workflows for beginners.
Cons:
Some advanced features may be limited for more experienced users.
Pricing:
No. of Contacts
Price Per Month
1000
$ 0
2500
$ 17
5000
$ 32
10,000
$ 54
50,000
$ 87
Mailerlite Pricing Table
2. Engagebay
For beginners seeking an all-in-one solution, Engagebay stands out as a comprehensive and beginner-friendly email marketing software. This platform’s seamless integration of email marketing, CRM, and marketing automation provides an intuitive and streamlined experience. The user-friendly interface enables beginners to create and launch targeted email campaigns with ease, while the advanced automation features take care of nurturing leads automatically. With Engagebay’s beginner-centric approach, you’ll unlock the full potential of email marketing in no time.
Pros:
All-in-one solution combining email marketing, CRM, and automation for beginner convenience.
User-friendly interface for easy navigation and campaign creation.
Advanced automation capabilities for effective lead nurturing.
Cons:
Extensive features may have a steeper learning curve for complete beginners.
Pricing:
Plan
No. of Contacts
Price per Month
Free
250
$ 0
Basic
500
$ 12.74
Growth
5000
$ 42.49
Pro
Unlimited
$ 84.99
Engagebay Pricing Table
3. Moosend
Moosend earns its place on our list for its simplicity and beginner-friendly features. With its easy-to-use drag-and-drop editor, even newcomers to email marketing can craft professional and captivating email campaigns effortlessly. Moosend’s automation capabilities are equally user-friendly, allowing beginners to set up personalized workflows with ease. As you delve into the world of email marketing, Moosend will be your trusted companion, guiding you through every step of your journey.
Pros:
Easy-to-use drag-and-drop editor for quick email creation.
Automation features enable beginners to set up personalized workflows.
Budget-friendly pricing plans suitable for beginners on a tight budget.
Cons:
Reporting and analytics features may be less comprehensive compared to other platforms.
Pricing:
No. of Subscribers
Price Per Month
0-500
$ 9
501-1000
$ 16
1001-2000
$ 24
2001-3500
$ 32
3501-5000
$ 48
5001-8000
$ 64
8001-10,000
$ 88
Moosend Pricing Table
4. GetResponse
Navigating the world of email marketing is a breeze with GetResponse, making it a standout choice for beginners. Its user-friendly email editor lets newcomers design stunning email campaigns without any coding knowledge. GetResponse also offers pre-built templates and automation workflows, simplifying the process of reaching your audience effectively. As a beginner, you’ll appreciate the straightforward approach of GetResponse, allowing you to focus on crafting engaging content and driving results.
Pros:
Beginner-friendly email editor with pre-built templates for quick campaign setup.
Automation workflows simplify targeting and engaging audiences.
Comprehensive platform offering additional marketing tools for all levels.
Cons:
Pricing plans might be less budget-friendly for complete beginners.
Pricing:
There are six pricing plans:
Plan
No. of Contacts
Price per Month
Free
500
$ 0
Basic
1000
$ 19
Plus
1000
$ 59
Professional
1000
$ 119
Max
–
Custom Pricing
Max2
–
Custom Pricing
Get Response Pricing Table
5. EmailOctopus
EmailOctopus shines as a beginner-friendly email marketing software that prioritizes simplicity and ease of use. The platform’s intuitive interface and drag-and-drop editor enable newcomers to create eye-catching emails without a steep learning curve. EmailOctopus also offers cost-effective plans, perfect for beginners looking to kickstart their email marketing journey without breaking the bank. With EmailOctopus by your side, you’ll embark on your email marketing adventure with confidence and ease.
Pros:
Beginner-friendly interface and drag-and-drop editor for easy email creation.
Seamless integration with Amazon SES for cost-effective high-volume emails.
Budget-friendly plans suitable for beginners and small businesses.
Cons:
May lack some advanced automation features compared to other platforms.
Pricing:
Plan
No. of Subscribers
No. of Emails per Month
Price per Month
Free
2500
10,000
$ 0
Pro
500
10,000
$ 8
Pro
2500
25,000
$ 16
Pro
5000
50,000
$ 24
Pro
7500
75,000
$ 30
Pro
10,000
100,000
$ 36
Pro
15,000
150,000
$ 50
Pro
20,000
200,000
$ 65
Pro
25,000
250,000
$ 80
Pro
30,000
300,000
$ 90
Pro
35,000
350,000
$ 105
Pro
40,000
400,000
$ 120
Pro
500,000
5,000,000
$ 1270
EmailOctopus Pricing Table
6. SendX
SendX is a top pick for beginners due to its user-friendly features and straightforward approach to email marketing. The platform’s intuitive interface and automation tools make it easy for newcomers to create and manage email campaigns effectively. With SendX, beginners can effortlessly engage their audience through personalized and behavior-based emails, driving meaningful connections and results from day one.
Pros:
User-friendly interface and automation tools perfect for beginners.
Personalized and behavior-based email capabilities for effective engagement.
Affordable pricing plans for beginners looking for cost-effective solutions.
Cons:
Some advanced features might be limited for more complex email marketing needs.
Pricing:
No. of Contacts
Price Per Month
1 – 1,000
$9.99
1,001 – 2,500
$19.99
2,501 – 5,000
$39.99
5,001 – 10,000
$59.99
10,001 – 15,000
$79.99
15,001 – 20,000
$119.99
20,001 – 25,000
$149.99
25,001 – 30,000
$179.99
30,001 – 35,000
$189.99
SendX Pricing Table
7. Flodesk
Flodesk takes the hassle out of email marketing for beginners, providing an aesthetically pleasing and intuitive platform. With its user-friendly email editor and stylish templates, even those new to email marketing can create captivating campaigns effortlessly. Flodesk’s simple yet powerful automation features enable beginners to set up workflows that nurture leads and build lasting relationships. As a beginner, you’ll find Flodesk to be a breath of fresh air, allowing you to express your creativity without technical hurdles.
Pros:
Aesthetically pleasing email editor and templates ideal for creative beginners.
Simple and powerful automation features for easy setup of drip campaigns.
Unlimited subscribers storage for scalable growth without added costs.
Cons:
May lack some data-driven analytics and reporting features.
Pricing:
Plan
Price per Month
Email
$ 38
Checkout
$ 38
Everything
$ 64
Flodesk Pricing Table
8. Brevo
Brevo‘s user-friendly approach makes it an ideal choice for beginners venturing into email marketing. Its intuitive design and straightforward automation features empower newcomers to launch successful email campaigns without a steep learning curve. Brevo’s focus on ease of use ensures that beginners can concentrate on crafting compelling content and connecting with their audience effortlessly.
Pros:
User-friendly approach suitable for beginners starting with email marketing.
Intuitive design and straightforward automation features for easy campaign management.
Focus on ease of use empowers beginners to concentrate on content creation.
Cons:
Some advanced customization options might be limited for more experienced users.
Pricing:
Plan
Price per Month
Free
$ 0
Starter
$ 25
Business
$ 65
Brevo Plus
Custom Pricing
Brevo Pricing Table
9. Clickfunnels
Clickfunnels offers a beginner-friendly email marketing solution with its intuitive platform and user-friendly email editor. For those new to email marketing, Clickfunnels’ straightforward approach enables easy creation and management of email campaigns. With Clickfunnels, beginners can explore the power of email marketing as an essential tool in their overall marketing strategy.
Pros:
Intuitive platform and user-friendly email editor for beginners.
Seamless integration with sales funnels for effective lead nurturing.
A/B testing capabilities for optimizing email campaigns.
Cons:
Relatively higher pricing plans, especially if full sales funnel features are not needed.
Pricing:
Plan
Price Per Month
Basic
$ 147
Pro
$ 197
Funnel Hacker
$ 297
Click Funnels Pricing Table
10. Mailchimp
As a well-known name in the email marketing industry, Mailchimp’s beginner-friendly interface makes it an excellent choice for newcomers. Its user-friendly email editor and customizable templates allow beginners to create visually appealing emails without any hassle. Additionally, Mailchimp’s automation features enable beginners to engage their audience effectively and nurture leads with ease.
Pros:
Well-known platform with a beginner-friendly interface and customizable templates.
Easy-to-use email editor suitable for beginners to create engaging emails.
Automation features for efficient and targeted communication.
Cons:
Limited advanced automation capabilities compared to some competitors.
Pricing:
No. of Contacts
Price Per Month
500
$ 0
2500
$ 39.5
10,000
$ 100
20,000
$ 220
30,000
$ 295
40,000
$ 330
50,000
$ 350
Mailchimp Pricing Table
11. Drip
Drip stands out as a user-friendly email marketing software, perfect for beginners looking to dive into the world of automation and email campaigns. With its intuitive workflow builder and segmentation options, newcomers can send personalized emails to their audience effortlessly. Drip’s beginner-centric approach ensures that even those new to email marketing can unleash the full potential of their campaigns with ease and confidence.
Pros:
User-friendly email marketing software with intuitive workflow builder.
Segmentation options enable personalized communication for beginners.
Advanced automation features cater to the needs of growing beginners.
Cons:
May be overwhelming for those entirely new to email marketing due to various features.
Pricing:
No. of Contacts
Price Per Month
2500
$ 39
5000
$ 89
10,000
$ 154
50,000
$ 699
Drip Pricing Table
Conclusion:
In conclusion, for beginners stepping into the realm of email marketing, choosing the right software is paramount to success. The “11 Best Email Marketing Software for Beginners” presented in this guide cater to the specific needs of those new to email marketing, offering user-friendly interfaces, intuitive email editors, and powerful automation features. From Mailerlite’s effortless email campaign creation to Engagebay’s all-in-one convenience and Flodesk’s creative appeal, each software on this list empowers beginners to craft engaging emails and connect with their audience seamlessly. Whether you’re a startup owner, small business marketer, or novice in the world of digital marketing, these platforms provide a solid foundation for mastering email marketing and achieving your business goals.
Can I do email marketing myself?
Yes, you can definitely do email marketing yourself! Email marketing is a widely accessible and manageable marketing strategy that doesn’t necessarily require extensive technical expertise. With the right tools, resources, and a clear strategy, you can effectively execute email marketing campaigns on your own. Here are some steps to guide you:
Choose an Email Marketing Platform: Select a reliable email marketing platform that suits your needs and budget. Many platforms offer user-friendly interfaces and drag-and-drop editors to simplify campaign creation.
Build Your Email List: Gather email addresses from your website visitors, social media followers, networking events, and other relevant sources. Ensure you have explicit permission to send emails to your subscribers to comply with regulations.
Craft Compelling Content: Create engaging and valuable content to resonate with your audience. Focus on delivering relevant information, promotions, updates, and exclusive offers to keep your subscribers interested.
Design Visually Appealing Emails: Use pre-designed templates or customize email templates that align with your brand identity. Keep the design clean, visually appealing, and mobile-friendly for optimal viewing.
Personalize and Segment: Personalize your emails by addressing subscribers by name and segmenting your email list based on demographics, interests, or past interactions to deliver more relevant content.
Automate Workflows: Utilize automation features to schedule and send emails at optimal times, set up welcome emails, drip campaigns, and follow-up sequences to nurture leads and maintain engagement.
Monitor Performance: Regularly track key metrics like open rates, click-through rates, and conversion rates to analyze the effectiveness of your campaigns and make data-driven improvements.
Comply with Regulations: Familiarize yourself with email marketing regulations such as GDPR and CAN-SPAM to ensure compliance and maintain a positive sender reputation.
Continually Optimize: Learn from your data and audience feedback to optimize your email marketing strategy continually. Experiment with different approaches and stay adaptable to changes in your subscribers’ preferences and behavior.
While managing email marketing yourself can be rewarding and cost-effective, it’s essential to stay committed to providing valuable content and maintaining a consistent email schedule. As your email list grows and your business expands, you may also consider seeking help from email marketing specialists or agencies to support and enhance your email marketing efforts further.
How do I send bulk emails?
Sending bulk emails requires the use of an email marketing platform or email service provider that allows you to manage and send emails to a large number of recipients simultaneously. Here’s a step-by-step guide on how to send bulk emails:
Choose an Email Marketing Platform: Select a reputable email marketing platform that is designed for sending bulk emails. Some popular options include Mailchimp, Constant Contact, Sendinblue, and AWeber. Sign up for an account and familiarize yourself with the platform’s features.
Import Your Email List: Upload your email list to the platform. Ensure that you have permission to send emails to the contacts on your list to comply with email marketing regulations.
Segment Your List (Optional): If you have different segments within your email list (e.g., based on interests or demographics), consider segmenting your list. This allows you to send targeted and relevant content to specific groups of subscribers.
Create Your Email Campaign: Design your email using the platform’s email editor. Many platforms offer drag-and-drop editors or customizable templates to make the process easier.
Personalize Your Emails: If possible, add personalization elements like the recipient’s name to make the emails more engaging and relevant.
Preview and Test Your Emails: Before sending the bulk email, preview and test it to ensure everything looks as intended and that there are no errors.
Set the Sending Schedule: Choose the date and time you want the bulk email to be sent. Consider the time zone of your recipients for optimal delivery.
Review and Send: Double-check all aspects of your email campaign, including the subject line, content, and sending schedule. Once you’re satisfied, click the “Send” button to initiate the bulk email sending process.
Monitor Email Performance: After sending the bulk email, monitor its performance using the email marketing platform’s analytics. Track metrics like open rates, click-through rates, and bounce rates to evaluate the success of your campaign.
Maintain List Hygiene: Regularly clean and update your email list by removing bounced or inactive email addresses to ensure better deliverability and maintain a positive sender reputation.
Remember to adhere to email marketing regulations, such as GDPR and CAN-SPAM, when sending bulk emails to avoid potential legal issues. Additionally, always provide an option for recipients to unsubscribe from your email list and respect their preferences. With proper planning and the right email marketing platform, sending bulk emails can be an effective and efficient way to engage with your audience and achieve your marketing goals.
What is the best way to start email marketing?
The best way to start email marketing is by following a structured approach that lays the foundation for successful and effective campaigns. Here’s a step-by-step guide to help you get started:
Set Clear Goals: Begin by defining your email marketing objectives. Determine what you want to achieve with your campaigns, whether it’s increasing website traffic, generating leads, promoting products, or building customer loyalty.
Choose an Email Marketing Platform: Research and select a reliable email marketing platform that aligns with your needs and budget. Look for features such as user-friendly interfaces, automation capabilities, list segmentation, and analytics.
Build Your Email List: Start gathering email addresses from various sources, such as your website, social media, events, and customer interactions. Focus on obtaining explicit permission from subscribers to ensure compliance with email marketing regulations.
Create a Welcome Email: Craft a warm and engaging welcome email for new subscribers. This initial email sets the tone for your future communication and introduces your brand to your audience.
Design Eye-Catching Templates: Use pre-designed email templates or customize them to reflect your brand identity. Ensure your templates are mobile-friendly and visually appealing to captivate your audience.
Craft Compelling Content: Plan and create valuable and relevant content for your email campaigns. Tailor your content to meet your subscribers’ interests, needs, and pain points.
Segment Your Email List: Divide your email list into segments based on factors like demographics, interests, or previous interactions. Segmenting allows you to send targeted and personalized content, increasing engagement and conversion rates.
Utilize Automation: Set up automated email workflows to nurture leads, send follow-ups, and re-engage inactive subscribers. Automation saves time and ensures timely and relevant communication.
A/B Test Your Emails: Experiment with A/B testing to compare different email elements, such as subject lines, content, or call-to-action buttons. Use the insights to refine your campaigns and improve performance.
Monitor Analytics: Keep a close eye on key email metrics, including open rates, click-through rates, and conversion rates. Analyzing these metrics will help you understand what works and make data-driven decisions.
Comply with Regulations: Familiarize yourself with email marketing regulations, such as GDPR and CAN-SPAM, to ensure compliance and build trust with your subscribers.
Continuously Improve: Regularly evaluate the effectiveness of your email marketing efforts. Listen to your audience’s feedback and adapt your strategies accordingly.
Starting email marketing may seem overwhelming at first, but by following these steps and staying committed to providing value to your subscribers, you can establish a strong email marketing foundation and unlock the potential to drive business growth and nurture lasting relationships with your audience.
How to attract clients by email marketing?
Attracting clients through email marketing requires a strategic approach that focuses on delivering value, building relationships, and engaging your audience. Here are some effective strategies to help you attract clients through email marketing:
Segment Your Email List: Divide your email list into segments based on demographics, interests, behavior, or buying history. This allows you to send targeted and personalized content to specific groups of clients, increasing relevance and engagement.
Craft Compelling Subject Lines: Grab your recipients’ attention with engaging and relevant subject lines. A well-crafted subject line entices recipients to open your emails and discover the valuable content inside.
Deliver Valuable Content: Provide content that offers solutions, insights, and valuable information to your clients. Whether it’s educational resources, industry updates, or exclusive offers, content that adds value will keep your clients engaged.
Use Personalization: Address your clients by their names and personalize your emails based on their preferences and previous interactions with your business. Personalization creates a sense of connection and enhances the client’s experience.
Create Visually Appealing Emails: Use a clean and visually appealing design for your emails. Incorporate images, brand colors, and a clear call-to-action (CTA) to guide recipients towards your desired outcome.
Offer Exclusive Deals and Promotions: Use email marketing to share exclusive offers, discounts, or promotions with your clients. Limited-time deals create a sense of urgency and can drive action from your audience.
Utilize Automation: Set up automated email workflows to nurture leads and engage clients throughout their customer journey. Automated emails can provide timely follow-ups, product recommendations, and relevant content.
Encourage Feedback and Reviews: Invite your clients to share their feedback, reviews, and testimonials. Positive reviews build trust and credibility, while constructive feedback helps you improve your products and services.
Send Personalized Recommendations: Based on your clients’ purchase history or browsing behavior, offer personalized product recommendations that align with their interests and needs.
Highlight Success Stories: Share success stories, case studies, and customer testimonials to showcase how your products or services have benefited others. Real-life examples demonstrate the value you provide.
Use Social Proof: Incorporate social proof elements such as client logos, awards, or industry affiliations to build credibility and instill confidence in potential clients.
Optimize for Mobile Devices: Ensure your emails are mobile-friendly since many clients access emails on their smartphones. A responsive design guarantees a positive user experience.
Monitor and Analyze Results: Track email engagement metrics, such as open rates, click-through rates, and conversions, to evaluate the success of your email marketing campaigns. Use the data to refine your strategies continually.
By implementing these strategies, you can attract clients through email marketing, establish meaningful connections, and position your business as a valuable resource in your industry. Remember that successful email marketing is an ongoing process of delivering value and nurturing relationships with your clients over time.
Is email marketing a hard skill?
Email marketing can be considered both a hard skill and a soft skill, depending on the specific aspect being referred to:
Hard Skill: In the context of email marketing as a hard skill, it refers to the technical knowledge and expertise required to perform specific tasks related to email marketing. This includes proficiency in using email marketing platforms, email automation tools, email analytics, A/B testing, HTML/CSS coding for email templates, list segmentation, and deliverability optimization. Hard skills are tangible and measurable abilities that can be learned through training, practice, and experience.
Soft Skill: On the other hand, email marketing also involves several soft skills. Soft skills refer to personal qualities, communication abilities, and relationship-building skills that are essential for successful email marketing. Examples of soft skills in email marketing include effective communication, creativity in crafting engaging content, understanding audience behavior, storytelling, empathy, and the ability to analyze data and make data-driven decisions.
Email marketing is a dynamic and multi-faceted discipline that requires a combination of hard and soft skills. While technical proficiency is necessary to execute email campaigns effectively, the ability to connect with and understand the audience, tailor content, and build relationships is equally important to drive engagement and achieve marketing objectives. As with any skill, proficiency in email marketing can be developed and improved over time through learning, practice, and staying up-to-date with industry trends and best practices. Whether you’re interested in the technical aspects of email marketing or its human-centered elements, investing in email marketing as a skill can prove highly valuable in various professional roles and marketing strategies.
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Farah Ajaz
Farah is a certified digital marketing expert with her exceptional knowledge, expertise and years of hands-on experience and a deep understanding of the ever-evolving digital marketing realm. She has successfully navigated the complex world of SEO, social media, content creation, and conversion optimization. Her strategic insights have propelled numerous businesses to new heights, driving exponential growth and generating substantial ROI. Get ready to embark on an enlightening journey with our digital marketing expert and unlock the secrets to online success.
