7 Best Constant Contact Alternatives in 2024

In the realm of digital marketing, selecting the right email marketing platform can be a game-changer for businesses of all sizes. As we venture into 2024, the landscape of email marketing tools continues to evolve, offering a plethora of options beyond the well-known Constant Contact. In this blog post, we will explore the “7 Best Constant Contact Alternatives in 2024,” diving into a world where each platform brings its unique set of features, pricing models, and user experiences. The effectiveness of an email marketing campaign largely hinges on the capabilities of the platform used. A suitable platform can enhance customer engagement, streamline campaign management, and provide insightful analytics to guide marketing strategies. The choice of an email marketing service impacts not just the immediate reach and response of your campaigns but also the long-term growth and scalability of your marketing efforts. While Constant Contact has been a popular choice for many years, diverse business needs and emerging technologies have led companies to seek alternatives. Businesses might be looking for more advanced automation features, more competitive pricing structures, or specific integrations that better align with their existing tech stack. Additionally, the increasing demand for personalized and highly targeted email campaigns has driven the search for platforms offering sophisticated segmentation and customization options. As we delve into these alternatives, our goal is to provide a comprehensive guide to help you find an email marketing solution that aligns perfectly with your business’s unique requirements and goals in 2024.

6 Key Factors to Consider When Choosing Constant Contact Alternatives

Choosing the right email marketing platform is crucial for the success of your digital marketing strategy. As you explore alternatives to Constant Contact in 2024, several key factors should guide your decision. These criteria will help ensure that the service you choose aligns well with your business needs, goals, and resources.

1. Features and Functionalities

• Campaign Management: Look for tools that allow easy creation, management, and tracking of email campaigns.
• Automation Capabilities: Assess the platform’s ability to automate repetitive tasks and create dynamic content based on user behavior.
• Segmentation and Personalization: The platform should offer advanced segmentation options and personalization features to target specific audience groups effectively.
• Analytics and Reporting: Comprehensive analytics and reporting tools are essential for measuring campaign performance and making data-driven decisions.

2. Pricing and Scalability

• Transparent Pricing Structure: The platform should have a clear and straightforward pricing structure without hidden costs.
• Scalability: Consider whether the platform can scale with your business as it grows, both in terms of features and pricing.
• Free Trial or Free Plan: A free trial or plan can be beneficial to test the platform before committing.

3. Ease of Use

• User Interface: The platform should have an intuitive and user-friendly interface, making it easy for users of all skill levels to navigate and utilize its features.
• Template Availability: Check for a variety of customizable email templates that cater to different campaign needs.

4. Customer Support and Resources

• Support Channels: Look for platforms that offer multiple support channels such as email, chat, and phone support.
• Response Time: Quick and helpful customer support response times are crucial, especially for resolving urgent issues.
• Educational Resources: Availability of educational resources like tutorials, webinars, and guides can be beneficial, especially for beginners.

5. Integration Capabilities

• Compatibility with Existing Tools: Ensure the platform can integrate seamlessly with other tools and systems you use, such as CRM software, e-commerce platforms, or analytics tools.
• API Access: For more customized integrations, check whether the platform offers API access.

6. Compliance and Security

• Data Protection and Privacy: The platform should adhere to data protection regulations like GDPR and have robust security measures in place to protect sensitive information.

Considering these criteria will help you select an email marketing platform that not only meets your current needs but also supports your business’s growth and evolution in the digital marketing landscape of 2024.

7 Best Constant Contact Alternatives in 2024

1. Brevo
2. Moosend
3. GetResponse
4. ActiveCampaign
5. HubSpot
6. Omnisend
7. EmailOctopus

1. Sendinblue (Brevo)

Key Features

• All-in-One Marketing Platform: Sendinblue, known as Brevo in some markets, offers a range of marketing tools beyond just email, including SMS marketing, chat, and CRM.
• Email Campaign Tools: Easy-to-use drag-and-drop email editor, a wide array of customizable templates, and advanced personalization options.
• Automation: Robust automation features that allow the creation of workflows for sending transactional emails, segmenting users, and triggering emails based on user behavior.
• Transactional Emails and SMS: Capability to send transactional emails and SMS, integrating seamlessly with e-commerce platforms.
• CRM Integration: Integrated CRM functionality to manage customer relationships and track interactions within the same platform.
• Advanced Analytics: Detailed reporting and analytics for tracking the performance of email campaigns, including open rates, click-through rates, and conversions.
• A/B Testing: Tools for conducting A/B testing to optimize the effectiveness of email campaigns.

Pricing

• Free Plan: Offers basic features with a limited number of emails per day.
• Paid Plans: Tiered pricing structure based on the number of emails sent, not the number of subscribers. Offers more advanced features with each tier.
• Custom Pricing: Option for larger businesses or those with specific needs, offering custom solutions and pricing.

Best For

• Small to Medium-Sized Businesses: Ideal for SMBs looking for an all-in-one marketing solution at an affordable price.
• E-commerce Platforms: The transactional email and SMS features make it particularly suitable for e-commerce businesses.
• Businesses Seeking CRM Integration: Businesses that want to integrate their email marketing efforts with CRM functionalities.

What Makes Sendinblue (Brevo) a Strong Alternative to Constant Contact

• Versatility and Range of Features: Sendinblue offers a wider range of marketing tools compared to Constant Contact, making it a more versatile choice for businesses looking to consolidate multiple tools.
• Pricing Structure: The pricing based on email volume rather than subscriber count can be more cost-effective for businesses with a large subscriber base.
• Advanced Automation and Personalization: The platform’s advanced automation and personalization capabilities offer businesses the opportunity to create more targeted and effective email campaigns.

Sendinblue, or Brevo, stands out as a comprehensive and versatile email marketing tool, offering a range of features at a competitive price point, making it an excellent alternative to Constant Contact, especially for businesses looking for an all-in-one marketing solution.

2. Moosend

Key Features

• User-Friendly Interface: Moosend is known for its intuitive and easy-to-use interface, making it accessible for marketers of all skill levels.
• Advanced Automation: Offers sophisticated automation features, allowing users to create custom workflows and triggers based on subscriber actions.
• Personalization and Segmentation: Strong capabilities for segmenting audiences and personalizing emails, which helps in delivering more targeted and relevant content.
• Landing Pages and Subscription Forms: Includes tools for creating responsive landing pages and customizable subscription forms to grow your email list.
• Real-Time Analytics: Provides real-time analytics to track email campaign performance, including open rates, click-through rates, and subscriber activity.
• Integration Options: Offers various integration possibilities with popular e-commerce platforms, CRM systems, and other marketing tools.

Pricing

• Free Plan: Moosend offers a free plan with basic features, suitable for small businesses and startups.
• Paid Plans: The pricing for paid plans is based on the number of subscribers and includes more advanced features. These plans are scalable and cater to growing businesses.
• Custom Enterprise Solutions: Tailored solutions with custom pricing are available for large enterprises with specific needs.

Target User Base

• Small to Medium-Sized Businesses: Moosend is particularly appealing to small and medium-sized businesses due to its ease of use and scalable pricing model.
• E-commerce and Online Retailers: The platform’s automation and integration capabilities make it a good fit for e-commerce businesses and online retailers.
• Marketing Professionals Seeking Advanced Features: Marketers looking for advanced segmentation, personalization, and automation will find Moosend’s features beneficial.

What Makes Moosend a Strong Alternative to Constant Contact

• Advanced Segmentation and Automation: Moosend’s superior segmentation and automation capabilities allow for more targeted and efficient marketing campaigns.
• Cost-Effective Scaling: The platform’s pricing model is advantageous for businesses with growing subscriber lists, offering more value as you scale.
• Comprehensive Feature Set: With a robust set of features including landing page builders and detailed analytics, Moosend offers a comprehensive toolkit for email marketers.

Moosend emerges as a compelling alternative to Constant Contact, especially for businesses seeking advanced automation and segmentation capabilities along with a user-friendly interface, all within a scalable and cost-effective pricing model.

3. GetResponse

Key Features

• Comprehensive Email Marketing Suite: GetResponse is a robust platform offering a wide range of email marketing tools and functionalities.
• Automation Tools: Advanced automation capabilities, allowing for the creation of complex, trigger-based email sequences.
• Conversion Funnel Feature: Unique conversion funnel feature that helps in creating and managing complete marketing campaigns, including landing pages, webinars, and e-commerce integration.
• Landing Page and Webinar Integration: Integrated tools for creating landing pages and hosting webinars directly within the platform.
• Segmentation and Personalization: Sophisticated segmentation options and personalization features for crafting targeted email campaigns.
• Analytics and Reporting: Detailed analytics and reporting capabilities, including email ROI, click-through rate analysis, and more.

Pricing

• Tiered Pricing Structure: GetResponse offers a tiered pricing model, where the cost is based on the number of subscribers and the level of features required.
• Free Trial Available: A free trial is available to test the platform’s features before committing to a paid plan.
• Custom Pricing for Large Enterprises: For larger businesses with specific needs, GetResponse provides custom pricing solutions.

Best For

• Businesses of All Sizes: Suitable for businesses of all sizes, from small startups to large enterprises.
• Marketers Focused on Conversion Optimization: Ideal for marketers who want to build complete marketing funnels for conversion optimization.
• Users Needing Webinar Functionality: An excellent choice for businesses that use webinars as a part of their marketing strategy.

What Makes GetResponse a Strong Alternative to Constant Contact

• Integrated Marketing Funnel Tools: GetResponse offers comprehensive funnel-building tools, making it an all-in-one marketing solution.
• Advanced Automation and Segmentation: The platform provides more advanced automation and segmentation capabilities than Constant Contact, allowing for more personalized and efficient campaigns.
• Diverse Range of Features: Beyond standard email marketing, GetResponse includes webinar hosting, landing page creation, and e-commerce integration, providing a broader range of marketing tools in one platform.

GetResponse stands out as a versatile and comprehensive email marketing solution, offering advanced features like conversion funnels and webinar integration, making it a strong alternative to Constant Contact for businesses looking to centralize their digital marketing efforts.

Read Constact Contact Vs GetResponse

4. ActiveCampaign

Key Features

• Advanced Email Marketing and Automation: ActiveCampaign specializes in sophisticated email marketing strategies and automation capabilities.
• CRM Integration: Offers a built-in CRM system to manage and nurture leads, aligning sales and marketing efforts seamlessly.
• Dynamic Content and Personalization: Provides dynamic content for emails and advanced personalization options, enhancing the relevance and impact of campaigns.
• Segmentation Capabilities: Exceptional segmentation features, allowing for highly targeted email campaigns based on user behavior and preferences.
• Site Tracking and Event Tracking: Tracks subscriber interactions on your website and uses these insights for targeted email campaigns.
• A/B Testing: Robust A/B testing tools to optimize email campaigns for higher performance.

Pricing

• Tiered Pricing Structure: ActiveCampaign’s pricing is based on the number of contacts and the level of features required.
• Custom Pricing for Larger Businesses: Offers custom pricing for larger businesses with more complex needs and higher subscriber volumes.
• No Free Plan: Unlike some alternatives, ActiveCampaign does not offer a free plan, but a free trial is available.

Pricing

• Small to Medium-Sized Businesses and Enterprises: Ideal for businesses looking for an all-in-one solution for email marketing, CRM, and sales automation.
• Marketers Seeking Advanced Automation: Perfect for marketers who need sophisticated automation and tracking to create highly personalized customer journeys.
• Businesses Integrating Sales and Marketing: Suited for businesses that want to tightly integrate their email marketing efforts with their CRM and sales processes.

What Makes ActiveCampaign a Strong Alternative to Constant Contact

• Comprehensive CRM and Email Marketing Integration: ActiveCampaign’s integration of email marketing and CRM provides a more holistic view of the customer journey compared to Constant Contact.
• Superior Automation and Personalization: Offers more advanced automation and personalization options than Constant Contact, enabling more sophisticated and effective marketing strategies.
• Data-Driven Marketing Strategies: The platform’s focus on data-driven marketing, through its site and event tracking capabilities, allows businesses to create highly targeted and effective campaigns.

ActiveCampaign stands out for its advanced email marketing and automation features, coupled with CRM integration, making it a formidable alternative to Constant Contact for businesses looking to blend their marketing and sales efforts seamlessly.

Read Constant Contact Vs ActiveCampaign

5. HubSpot Email Marketing

Key Features

• Integrated Marketing Platform: HubSpot Email Marketing is part of HubSpot’s broader suite of marketing, sales, and CRM tools, offering a comprehensive and integrated approach.
• Ease of Use and Customization: Known for its user-friendly interface and easy-to-customize email templates, making it suitable for users of all skill levels.
• Advanced Personalization: Offers advanced personalization options using CRM data, allowing for highly targeted and relevant email campaigns.
• Marketing Automation: Strong automation features that integrate seamlessly with HubSpot’s CRM, enabling automated nurturing sequences based on user interactions.
• Analytics and Reporting: Detailed reporting tools that provide insights into email performance, user engagement, and campaign effectiveness.
• Lead Nurturing Tools: Includes tools for lead nurturing and lead scoring, facilitating a more strategic approach to email marketing.

Pricing

• Free Plan with Basic Features: HubSpot offers a free plan that includes basic email marketing features, making it accessible for small businesses and startups.
• Scalable Pricing Tiers: Paid plans are available that offer more advanced features and scalability, with pricing based on the size of your contact list and the level of functionality required.
• Bundled with Other HubSpot Tools: Pricing can be bundled with other HubSpot tools for an all-in-one marketing solution.

Best For

• Businesses of All Sizes: Suitable for businesses of all sizes, from small startups to large enterprises, especially those looking for an integrated marketing approach.
• Users Seeking a Comprehensive Marketing Platform: Ideal for users who want a unified platform for email marketing, CRM, and other marketing activities.
• Marketers Focused on Lead Generation and Nurturing: Particularly beneficial for marketers who need advanced lead generation and nurturing tools integrated with their email marketing efforts.

What Makes HubSpot Email Marketing a Strong Alternative to Constant Contact

• Integration with CRM and Sales Tools: HubSpot’s integration of email marketing with its CRM and sales tools offers a more unified approach to managing customer relationships and marketing efforts.
• Comprehensive Marketing Suite: As part of HubSpot’s full suite of marketing tools, it provides more extensive capabilities than Constant Contact, especially in terms of CRM integration and lead management.
• Personalization and Automation Capabilities: Offers advanced personalization and marketing automation features, allowing businesses to create more effective and customized email campaigns.

HubSpot Email Marketing serves as a powerful alternative to Constant Contact, particularly for businesses seeking a comprehensive, integrated marketing solution that extends beyond email to encompass CRM and sales automation.

6. Omnisend

Key Features

• E-commerce Focused Platform: Omnisend is specifically tailored for e-commerce businesses, integrating email marketing with other channels like SMS and social media for a comprehensive approach.
• Multichannel Marketing Campaigns: Allows the creation and management of campaigns across multiple channels from a single platform.
• Advanced Segmentation: Offers detailed segmentation capabilities based on shopping behavior, campaign engagement, and more, ideal for targeted marketing.
• Automation Workflows: Features robust automation workflows tailored for e-commerce, such as cart abandonment emails and order confirmation messages.
• Customizable Templates and Forms: Provides a variety of customizable email templates and sign-up forms designed to increase conversion rates.
• Integration with E-commerce Platforms: Seamless integration with major e-commerce platforms like Shopify, WooCommerce, and BigCommerce.

Pricing

• Free Plan for Basic Needs: Omnisend offers a free plan with basic email marketing capabilities, suitable for small e-commerce businesses.
• Tiered Pricing Based on Features and Sending Limits: Paid plans are available that offer additional features and higher sending limits, with pricing based on the scale of usage.
• Flexible Plans for Growing Businesses: Offers scalability with its pricing and features, making it suitable for growing e-commerce businesses.

Best For

• E-commerce Businesses of All Sizes: Especially beneficial for small to medium-sized e-commerce businesses looking for an all-in-one marketing platform.
• Marketers Seeking Multichannel Capabilities: Ideal for marketers who want to coordinate email marketing campaigns with other channels like SMS and social media.

What Makes Omnisend a Strong Alternative to Constant Contact

• E-commerce Specialization: Omnisend’s focus on e-commerce provides specific tools and integrations that are particularly useful for online retailers, which is a distinction from Constant Contact.
• Multichannel Marketing Approach: The ability to manage email, SMS, and social media campaigns in one platform offers a more holistic approach to marketing, aligning with the needs of modern e-commerce businesses.
• Advanced E-commerce Features: Features like automated workflows for cart abandonment and customer reactivation are tailored to the unique needs of e-commerce marketing.

Omnisend stands out as a specialized alternative to Constant Contact, particularly for e-commerce businesses seeking to integrate email marketing with other channels and leverage advanced e-commerce functionalities.

Read Constant Contact Vs Omnisend

7. EmailOctopus

Key Features

• Cost-Effective Email Marketing: EmailOctopus is known for offering affordable email marketing solutions with a user-friendly interface.
• Amazon SES Integration: Utilizes Amazon Simple Email Service (SES) for reliable and scalable email delivery, keeping costs low.
• Customizable Templates: Provides a range of customizable templates, making it easy to create professional-looking emails.
• Simple Automation: Offers basic automation features for welcome emails, time-based drip sequences, and subscriber tagging.
• List Segmentation: Supports segmentation of email lists for targeted campaigns based on subscriber interactions and behaviors.
• Campaign Analytics: Includes essential analytics tools for tracking open rates, click-through rates, and other key campaign metrics.
• Landing Pages and Forms: Provides tools to create landing pages and sign-up forms to help grow your subscriber list.

Pricing

• Free Plan Available: Offers a free plan with basic features and a limited number of emails, suitable for small businesses and startups.
• Affordable Paid Plans: The pricing for paid plans is competitive and based on the number of subscribers, making it a budget-friendly option for growing businesses.
• Transparent Pricing Structure: EmailOctopus is known for its straightforward and transparent pricing, with no hidden fees.

Best For

• Small Businesses and Startups: Ideal for small businesses and startups looking for an affordable and straightforward email marketing solution.
• Budget-Conscious Marketers: Particularly appealing to those who need a cost-effective email marketing tool with essential features.
• Users Requiring Basic Automation: Suitable for businesses that require basic automation features without the need for complex workflows.

What Makes EmailOctopus a Strong Alternative to Constant Contact

• Affordability: One of the most compelling aspects of EmailOctopus is its affordability, especially for businesses with a tight budget.
• Integration with Amazon SES: The use of Amazon SES for email delivery offers a reliable and scalable infrastructure, which can be a cost-effective solution for businesses with large email volumes.
• Ease of Use: The platform’s simplicity and ease of use make it an attractive option for those who prefer a straightforward email marketing tool without the complexity of advanced features.

EmailOctopus presents itself as a cost-effective and user-friendly alternative to Constant Contact, especially suited for small businesses and startups that prioritize budget and ease of use in their email marketing tools.

Comparison of Key Features and Pricing of Constant Contact Alternatives

As we’ve explored the top 7 Constant Contact alternatives in 2024, let’s briefly compare these platforms based on key features and pricing to help you make an informed decision.

• Sendinblue (Brevo)
  • Features: All-in-one marketing platform, advanced automation, transactional emails.
  • Pricing: Free plan available; paid plans based on emails sent, not subscribers.
• Mailchimp
  • Features: Broad integration options, advanced segmentation, AI-driven design.
  • Pricing: Free plan with basic features; tiered pricing based on subscriber count.
• Moosend
  • Features: User-friendly interface, advanced segmentation, landing pages.
  • Pricing: Free plan available; paid plans based on subscriber count.
• GetResponse
  • Features: Conversion funnel tools, webinar integration, automation workflows.
  • Pricing: No free plan; tiered pricing based on list size.
• AWeber
  • Features: Simple automation, wide array of templates, direct integrations.
  • Pricing: Free plan for up to 500 subscribers; paid plans scale with subscriber count.
• ActiveCampaign
  • Features: Sophisticated CRM integration, advanced automation, detailed reporting.
  • Pricing: No free plan; pricing based on contacts and feature level.
• HubSpot Email Marketing
  • Features: Integrated with CRM and sales tools, powerful automation, analytics.
  • Pricing: Free plan with basic features; paid plans for advanced features.
• Omnisend
  • Features: E-commerce specialization, multichannel campaigns, automation.
  • Pricing: Free plan available; paid plans based on email volume.
• EmailOctopus
  • Features: Cost-effective, Amazon SES integration, basic automation.
  • Pricing: Free plan available; paid plans based on subscriber count.

Summary of Comparison

• For All-In-One Marketing: Sendinblue (Brevo) and HubSpot offer comprehensive tools beyond just email marketing.
• Best for E-commerce: Omnisend stands out for its e-commerce-focused features.
• Cost-Effectiveness: EmailOctopus and Moosend are great choices for those seeking affordability.
• Advanced CRM Integration: ActiveCampaign offers sophisticated CRM features for detailed customer management.
• Webinar Integration: GetResponse is unique with its webinar tools.
• Ease of Use: AWeber and Moosend are known for their user-friendly interfaces, suitable for beginners.

Each of these Constant Contact alternatives offers distinct advantages, catering to different needs and preferences. Whether you prioritize comprehensive marketing tools, e-commerce integration, cost-effectiveness, or ease of use, there’s an alternative to Constant Contact that meets your requirements.

Constant Contact Alternatives: Conclusion

As we wrap up our exploration of the top 7 Constant Contact alternatives in 2024, it’s clear that the email marketing landscape offers a diverse array of options, each with its unique strengths and features. From comprehensive all-in-one platforms like Sendinblue (Brevo) and HubSpot, to the e-commerce focused Omnisend, and the cost-effective solutions like EmailOctopus and Moosend, businesses have a wealth of choices to suit their specific email marketing needs.

Key Points Summary

• Diverse Options: The market offers a range of email marketing platforms, each excelling in different areas such as automation, CRM integration, e-commerce functionality, and cost-effectiveness.
• Customized Solutions: Whether you’re a small startup, a growing e-commerce business, or a large enterprise, there is a solution tailored to your needs.
• Advanced Features: Many platforms offer advanced features like detailed segmentation, personalized content, and comprehensive analytics for refined marketing strategies.

Advice on Selecting the Best Email Marketing Platform

• Assess Your Business Needs: Start by evaluating your specific needs, such as the size of your email list, the type of campaigns you plan to run, and the level of customer segmentation required.
• Consider Your Budget: Balance the features you need with what you can afford. Remember, more expensive doesn’t always mean better for your specific situation.
• Ease of Use: Choose a platform that matches your team’s technical skills. A user-friendly interface can save time and resources.
• Integration Capabilities: Consider how well the platform integrates with other tools you use, like CRM systems, e-commerce platforms, or analytics tools.
• Compliance and Security: Ensure the platform adheres to relevant data protection regulations and offers robust security features.
• Scalability: Opt for a platform that can grow with your business, offering more advanced features and larger sending capacities as your needs evolve.

In conclusion, selecting the right email marketing platform is a critical decision that can significantly impact your business’s marketing effectiveness. By considering your specific needs, budget, ease of use, integration capabilities, and scalability, you can choose a platform that not only meets your current requirements but also supports your future growth.

Discover Your Ideal Email Marketing Solution!

Are you ready to elevate your email marketing strategy? Dive into the world of these top Constant Contact alternatives and discover the platform that aligns perfectly with your business needs. Whether you’re a small business or a growing enterprise, the right email marketing tool can significantly boost your engagement and conversion rates. Don’t miss out on the opportunity to transform your marketing efforts.