Omnisend Pricing 2023: Which Plan Do You Need?

Navigating through Omnisend Pricing for 2023 doesn’t have to be complicated. Whether you’re just dipping your toes into the ocean of email marketing or you’re ready to sail with advanced automation, our guide is designed to help you understand the various plans and pricing structures that Omnisend offers. Simple, clear, and concise, we’ll help you figure out which Omnisend plan will best suit the unique needs of your business so you can connect with your customers effectively and affordably.

Omnisend Pricing Plans

Omnisend’s pricing plans are thoughtfully designed to accommodate businesses of all sizes, ensuring that you have access to robust marketing tools that align with your budget. As we move into 2023, it’s vital to understand how each plan can fit into your business strategy, whether you’re looking to enhance customer engagement, automate your marketing processes, or scale your outreach efforts. Below, we break down Omnisend’s pricing tiers so you can select the most cost-effective option for your e-commerce marketing needs.

Here are the Omnisend pricing plans available:

1. Free Plan
2. Standard Plan
3. Pro Plan
4. Enterprise Plan

1. Omnisend Free Plan

Omnisend’s Free Plan is the perfect starting point for small businesses and entrepreneurs testing the waters of email marketing. It typically allows you to send up to 15,000 emails per month and includes basic features such as email campaigns and sign-up forms, at no cost.

2. Omnisend Standard Plan

The Standard Plan is designed for growing businesses that need more advanced features. Priced around $16 per month (this may vary based on the number of subscribers), this plan includes everything in the Free Plan plus SMS campaigns, automation, and 24/7 email and chat support. You also get a step up to 12,000 emails per month.

3. Omnisend Pro Plan

With the Pro Plan, businesses ready to amp up their marketing can take advantage of more sophisticated tools. For approximately $99 per month, you’ll have access to unlimited emails, advanced reporting, web push notifications, and free SMS credits that increase with your plan. This is ideal for businesses with larger subscriber lists and the need for more comprehensive automation.

4. Omnisend Enterprise Plan

For large-scale operations that require a custom approach, the Enterprise Plan offers a tailor-made solution. With custom pricing to fit your specific needs, this plan provides all the features of the Pro Plan along with a dedicated account manager, custom email IP, and more extensive customer support services.

Before making a decision, check out our Omnisend Review 2023 where we delve into the functionality and overall performance of these plans, helping you make an informed choice.

Omnisend Pros and Cons

Omnisend Pros

• User-Friendly Interface: Omnisend’s platform is intuitive, making it easy for beginners to navigate and use.
• Multichannel Marketing: Support for email, SMS, and social media campaigns all in one platform.
• Automation: Advanced automation features for targeting users based on their behavior.
• Segmentation: Detailed segmentation options for personalized marketing campaigns.
• Free Plan Available: A free plan is offered for businesses just starting with email marketing.
• Integration: Seamless integration with most e-commerce platforms, including Shopify, BigCommerce, and WooCommerce.
• Support: Good customer support with resources such as live chat, a comprehensive knowledge base, and webinars.

Omnisend Cons

• Pricing Scaling: As subscriber numbers grow, the cost can escalate quickly, which may be a concern for rapidly growing businesses.
• Limited Features on Free Plan: The free plan is somewhat limited in features, which might necessitate an earlier upgrade to paid plans than some users might prefer.
• Complexity in Advanced Features: Some users find the more advanced features a bit complex to set up and manage without prior experience.
• Template Design Options: There could be a wider range of email templates to choose from.
• Analytics: While analytics are available, they might not be as in-depth as some other platforms unless you’re on higher-tier plans.
• SMS Marketing Costs: SMS marketing, while supported, can get expensive as you pay for each message sent.

Affordable Alternatives to Omnisend

1. Moosend

Moosend emerges as an affordable alternative to Omnisend, particularly appealing to small businesses and startups due to its competitive pricing structure. It boasts a user-friendly platform with robust automation workflows, list segmentation, and a drag-and-drop email editor that makes campaign creation accessible to non-tech-savvy users. Moosend also offers a free tier, making it a budget-friendly option for those looking to dip their toes into the world of email marketing without immediate investment.

2. HubSpot

HubSpot, renowned for its comprehensive inbound marketing tools, serves as an alternative to Omnisend with its wider scope in CRM, marketing, sales, and service software. While it may come at a higher price point, HubSpot’s free CRM and ability to scale up with your business make it a worthwhile investment. For companies seeking a more holistic approach to their marketing efforts beyond email and SMS, HubSpot’s all-in-one platform can be the go-to solution, albeit with a steeper learning curve.

3. Brevo (Sendinblue)

Brevo, also known as Sendinblue, is another economical alternative that combines email marketing services with SMS campaigns, chat, and a CRM in a single package. It’s particularly attractive for businesses with an international customer base, as its pricing isn’t based on the number of subscribers but rather on the volume of emails sent. This allows businesses with a large subscriber list but low email volume to keep costs down. Sendinblue also offers transactional email services, making it ideal for e-commerce businesses.

Bottomline: Which Omnisend Plan Suits Your Needs?

Selecting the right Omnisend plan for your business in 2023 hinges on your marketing goals, the size of your subscriber list, and the level of engagement you aim for with your campaigns. For those just starting out or with a smaller audience, the Free Plan may offer a solid foundation with its basic email capabilities. Growing businesses with burgeoning marketing needs will likely find the sweet spot with the Standard Plan, balancing cost with a richer set of features like SMS campaigns and automation. For companies seeking advanced capabilities, including push notifications and enhanced automation, the Pro Plan offers a comprehensive suite of tools to engage customers at scale. Meanwhile, large enterprises or those with specialized requirements will benefit from the bespoke solutions and dedicated support provided in the Enterprise Plan. Your ultimate choice should align with not just where your business stands today, but also with your vision for growth and customer engagement in the future.

Final Thoughts on Omnisend Pricing

In wrapping up our exploration of Omnisend Pricing for 2023, it’s clear that Omnisend offers a diverse range of plans to fit the varying needs and sizes of e-commerce businesses. From the free, no-commitment tier perfect for startups, to the fully customizable Enterprise option for large-scale operations, there is a pricing plan tailored to support your business’s email and SMS marketing endeavors. As you consider which plan is the right investment for your marketing strategy, factor in not just the current state of your business, but also your aspirations for growth and customer outreach. With Omnisend’s mix of user-friendly design and sophisticated marketing tools, the right plan will not only align with your budget but also empower your campaigns, fostering deeper connections with your customers and driving your e-commerce success.

Omnisend Pricing: FAQs

1. What is included in Omnisend’s Free Plan?

The Free Plan includes basic email sending capabilities with a limit of up to 15,000 emails per month, sign-up forms, and basic reporting features.

2. Does Omnisend offer a trial for their paid plans?

Yes, Omnisend typically offers a 14-day free trial for their paid plans, allowing you to test the additional features before committing.

3. How does the pricing change as my subscriber list grows?

Omnisend pricing scales with the size of your subscriber list. As your list grows, the monthly price increases according to the tier that fits your subscriber count.

4. Can I send SMS messages with all plans?

SMS messaging is available on all paid plans, with the Free Plan offering only basic email capabilities.

5. Are there any sending limits on the Pro Plan?

The Pro Plan generally offers unlimited email sends, giving you more freedom to engage with your audience without worrying about hitting a cap.

6. What is the main difference between the Standard and Pro Plans?

The Pro Plan includes more advanced features such as web push notifications, Facebook custom audiences, Google customer match, and advanced reporting, along with unlimited emails, which are not included in the Standard Plan.

7. Does Omnisend offer any discounts for annual payments?

Omnisend often provides a discount for users who opt to pay annually rather than monthly, though it’s best to check the current offerings on their website for the most accurate information.

8. Is customer support available for all pricing tiers?

Basic customer support is available for all tiers, but priority support, including dedicated account management, is typically reserved for Pro and Enterprise Plan users.

9. What additional features does the Enterprise Plan include?

The Enterprise Plan includes all the features of the Pro Plan plus a dedicated account manager, custom IP address, deliverability support, and more extensive customer support services.

10. Can I customize my plan if the existing ones don’t fit my needs?

For businesses with unique requirements, Omnisend offers the possibility to customize an Enterprise Plan to fit specific needs, which can be discussed with their sales team.