5 Best Email Marketing Software with Sign Up Forms in 2025

Efficient email marketing is a cornerstone of modern business strategies, and sign-up forms are the gateway to building strong customer relationships. In this comprehensive guide, we delve into five best email marketing software renowned for their diverse and effective sign-up form options. These platforms, including Moosend, MailerLite, ActiveCampaign, Zoho Campaigns, and GetResponse, offer a range of form types that cater to businesses’ unique needs, ensuring a seamless and engaging user experience.

5 Best Email Marketing Software with Sign Up Forms

Let’s have a look at these software one by one.

1. Moosend

Moosend’s versatile sign-up forms include Modal Pop-ups, Inline Forms, Floating Bars, Floating Boxes, Full Page forms, and Promotion Pop-ups. These forms seamlessly integrate with your website, capturing visitor information and growing your email list in ways that suit your design and user experience preferences.

• Modal Pop-up

Engage website visitors with attention-grabbing pop-ups that appear over your site’s content, promoting subscription to your email list.

• Inline Form

Embed sign-up forms directly within your webpage’s content, encouraging seamless subscription without interrupting the user experience.

• Floating Bar

Display a persistent bar at the top or bottom of your website, keeping the subscription option visible as visitors scroll through your content.

• Floating Box

Employ a discreet floating box that moves along the page, delivering subscription prompts as visitors explore your content.

• Full Page

Create dedicated full-page sign-up forms that capture visitors’ attention, presenting a clear call-to-action and value proposition.

• Promotion Pop-up

Showcase special offers or promotions through pop-ups, incentivizing users to subscribe with exclusive deals.

2. MailerLite

MailerLite empowers users with Embedded Signup Forms, Pop-ups, and Promotion Pop-ups. These forms enhance user engagement by strategically capturing sign-ups at key interaction points on your website, ensuring higher conversions and enriched customer interactions.

• Embedded Signup Forms

Seamlessly integrate sign-up forms directly into your webpage’s content, encouraging users to subscribe without interruption.

• Pop-ups

Capture attention with strategically timed pop-ups that prompt visitors to join your email list, often coupled with incentives.

• Promotion Pop-ups

Utilize pop-ups to showcase promotions or offers, encouraging subscriptions through enticing deals.

3. ActiveCampaign

ActiveCampaign offers Inline Forms, Floating Boxes, Modal Pop-ups, and Floating Bars as part of its sign-up form repertoire. These options allow for tailored user experiences that can complement your website’s design while driving email list growth.

• Inline Form

Embed forms directly into your content, ensuring that visitors can easily subscribe without navigating away from the page.

• Floating Box

Display a subtle floating box that remains visible as users scroll, providing a persistent sign-up option.

• Modal Pop-up

Employ attention-grabbing pop-ups that overlay your content, urging visitors to subscribe through compelling visuals and copy.

• Floating Bar

Utilize a fixed bar at the top or bottom of the page, ensuring the sign-up option remains accessible as users explore.

4. Zoho Campaigns

Zoho Campaigns provides Compact Forms, Banner Forms, and Long Forms. These varied forms enable you to collect user data in ways that resonate with your brand, from unobtrusive compact forms to more detailed long forms for comprehensive data gathering.

• Compact Forms

Employ minimalistic forms that take up little space on your page, encouraging visitors to subscribe without overwhelming them.

• Banner Forms

Utilize banners that prominently display the subscription option at the top or bottom of your content.

• Long Forms

Opt for comprehensive forms that allow for more detailed data collection, catering to visitors willing to provide more information.

5. GetResponse

GetResponse offers Embedded Forms, Popup Forms, and Scroll Forms to capture leads effectively. These forms ensure your website visitors have multiple options to subscribe, optimizing the chances of converting casual browsers into engaged subscribers.

• Embedded Forms

Seamlessly integrate forms within your webpage’s content to encourage subscription without disruption.

• Popup Forms

Implement attention-grabbing pop-ups that appear at strategic moments, encouraging visitors to join your email list.

• Scroll Forms

Trigger forms as users scroll down the page, delivering the subscription prompt when engagement is high.

Best Email Marketing Software with Sign Up Forms: Final Thoughts

Effective sign-up forms are the bridge to cultivating a strong email subscriber base. These five email marketing software platforms, each with their unique approach to sign-up forms, cater to businesses seeking to capture leads seamlessly and engage audiences effectively. Whether it’s modal pop-ups, embedded forms, or floating bars, these platforms enable marketers to harness the power of sign-up forms to drive conversions and foster lasting customer relationships.

Read Best Email Marketing Software with Integrations

Best Email Marketing Software with Sign Up Forms: FAQ’s

1. What are sign-up forms in email marketing?
Sign-up forms are online forms that collect contact information from website visitors, allowing businesses to build their email subscriber list and engage with potential customers.

2. How do sign-up forms benefit businesses?
Sign-up forms facilitate lead generation, allowing businesses to capture contact details of potential customers for targeted marketing campaigns.

3. What types of sign-up forms are commonly used?
Common sign-up form types include pop-ups, embedded forms, slide-ins, floating bars, and full-page forms, each strategically placed to capture leads.

4. How can I design effective sign-up forms?
Effective sign-up forms are concise, clearly state the value proposition, have a strong call-to-action, and align with your brand’s design and tone.

5. Can I customize the appearance of my sign-up forms?
Yes, most email marketing software platforms offer customization options, allowing you to match the design and branding of your sign-up forms to your website.

6. What is the purpose of pop-up sign-up forms?
Pop-up forms appear as overlays on a website, capturing attention and encouraging visitors to subscribe, often offering incentives like discounts or free resources.

7. How do embedded sign-up forms work?
Embedded forms are typically placed within the content of a webpage and allow visitors to subscribe without leaving the page they are on.

8. What are the benefits of using different types of sign-up forms?
Different form types cater to different user behaviors and preferences, ensuring that you capture leads from a variety of website interactions.

9. Can I track the performance of my sign-up forms?
Yes, email marketing software often provides analytics to track metrics such as conversion rates, click-through rates, and subscriber growth for your sign-up forms.

10. Are sign-up forms GDPR compliant?
Yes, most email marketing platforms offer tools to help you ensure that your sign-up forms comply with data protection regulations like GDPR.